The Baby Food Sector in Indonesia, 2018

Region:Asia

Author(s):

Product Code:BF251MR

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Published on

November 2018

Total pages

125

Table of Content

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About the Report

About the Report

The Baby Food Sector in Indonesia, 2018
Summary
"The Baby Food Sector in Indonesia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indonesian market.
Dietary habits have inhibited sales of commercially prepared baby foods in Indonesia. With the exception of Jakarta, many Indonesians have a traditional diet, based on rice, fresh fruit, and vegetables, supplemented with meat, although, 80% of the population is Muslim, and do not eat pork or non-halal meat. Babies are often fed on a mixture of brown rice and water, which is regarded as highly nutritious, while industrially prepared alternatives are usually unavailable to mothers living in rural areas, which account for 45% of Indonesia's population. In 2017, the government announced that it would require all categories of food to complete halal certification before October 2019. In late 2017 a one-stop online system was introduced to facilitate the process.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- By 2017 growing-up milks accounted for over three-quarters of volume sales and over two-thirds of value sales.
- Baby milks are almost exclusively sold in powdered format. A number of manufacturers do, however, offer liquid milks for toddlers from two years old, generally in plain, strawberry and chocolate flavours, 70% of all powdered milks are sold in boxes and the remaining 30% in cans.
- The retail value of cereals & dry meals increased by 59% at current prices over the 2011-2017 period. In real terms, the category has shown only 17.8% growth.
- The predominant pack size for Cereals & Dry meals is 120g, followed by 100g packs.
- The category comprises wet meals in jars and pouches. Wet meals are very low sellers on the Indonesian market.
- Most wet meals are sold in 100g, 170g and 200g jars. A very limited number of pouches are also available.
Reasons to buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Products

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Indonesia


Companies

PT Nestle Indonesia

Danone

PT Kalbe Farma/PT Sanghiang Perkasa

PT Frisian Flag Indonesia

PT Indofood Sukses Makmur

PT Abbott Indonesia

PT Mead Johnson Indonesia

PT Fonterra Brands Indonesia

Table of Contents

Table of Contents

Table of Contents

Introduction

Executive Summary

Definitions

Background

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Sector Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals

Others

Production and trade

Production

Imports

Exports

Company profiles

PT Nestle Indonesia

Danone

PT Kalbe Farma/PT Sanghiang Perkasa

PT Frisian Flag Indonesia

PT Indofood Sukses Makmur

Other Manufacturers

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix


List of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Wet Baby Meals : Category Trends, 2011-2017

Figure 14: Wet Baby Meals : Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Other Baby Food: Category Trends, 2011-2017

Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017

Figure 17: Baby Food: Sector Size, 2017-2023

Figure 18: Baby Food: Per Capita, 2017-2023

Figure 19: Baby Food: Sector Segmentation, 2023


List of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Population & Fertility Rate by Region, 2012

Table 3: Selected Socio-Economic Indicators, 2012-2017

Table 4: Major Cities and Population, 2018

Table 5: Number of Women of Childbearing Age by Age Group, 2010 & 2017

Table 6: Female Employment Trends, 2012-2017

Table 7: Women in Employment by Age Group, 2017

Table 8: Baby Food Manufacturers' Compliance Ratings, 2016

Table 9: Breastfeeding Rates, 2007 & 2012

Table 10: Infant Feeding Patterns, %, 2007 & 2012

Table 11: Type of Food Eaten by Babies, 2002-2007

Table 12: Type of Food Eaten by Babies, by Age Group, 2012

Table 13: Consumption of Infant Formula by Age of Baby, 2012

Table 14: Breastfeeding Duration by Socio-Economic Status, 2012

Table 15: Sector Size, 2017, & Growth Rates, 2011-2017

Table 16: Baby Food: Manufacturer Shares, Value %, 2010-2017

Table 17: Baby Food: Manufacturer Shares by Category, % Value, 2017

Table 18: Baby Milks: Category Size, 2017

Table 19: Baby Milks : Category Growth, % 2011-2017

Table 20: Powdered Milk Facings, by Pack Size, 2017

Table 21: Liquid Milk Facings, by Pack Size, 2017

Table 22: Baby Milks Powder: Brand Price Analysis, 2017

Table 23: Baby Milks: Brand Price Positioning Analysis, 2017/18

Table 24: Baby Milks: Manufacturer Shares, 2012-2017

Table 25: First & Second Stage Baby Milks: Manufacturer Shares, 2012-2017

Table 26: Growing-Up Baby Milks: Manufacturer Shares, 2012-2017

Table 27: Baby Cereals & Dry Meals: Category Size, 2017

Table 28: Baby Cereals & Dry Meals : Category Growth, % 2011-2017

Table 29: Cereals & Dry Meal Facings, by Pack Size, 2017

Table 30: Cereals & Dry Meals, Prices, 2017

Table 31: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume %, 2012-2017

Table 32: Baby Wet Meals: Category Size, 2017

Table 33: Baby Wet Meals : Category Growth, % 2011-2017

Table 34: Wet Meals, Prices, 2017

Table 35: Other Baby Food : Category Size, 2017

Table 36: Other Baby Food : Category Growth, % 2011-2017

Table 37: Finger Foods, Prices, 2017

Table 38: Baby Food: Sales by Outlet Type, % Volume, 2012-2017

Table 39: Economic Indicators, 2011-2018

Table 40: Key Macroeconomic Forecasts 2017-2023

Table 41: Birth & Population Projections, 2011-2023

Table 42: Baby Population, Number of Babies '000, 2007-2023

Table 43: Baby Food: Market Value, Current Prices, 2011-2017

Table 44: Baby Food: Market Value, Constant Prices, 2011-2017

Table 45: Baby Food: Market Value, USD Million, 2011-2017

Table 46: Baby Food: Market Volume, Tons, 2011-2017

Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 49: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 50: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 51: Baby Milks: Category Trends, 2011-2017

Table 52: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 53: Baby Milks - Powder: Brand Price Analysis, 2017

Table 54: Baby Milks - Liquid: Brand Price Analysis, 2017

Table 55: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 56: Baby Meals: Category Trends, 2011-2017

Table 57: Other Baby Foods: Category Trends, 2011-2017

Table 58: Baby Milks & Cereals: Trends in Imports, 2011-2016

Table 59: Imports of Milks & Cereals by Country of Origin, Volume, 2014-2016

Table 60: Baby Milks & Cereals: Trends in Exports, 2011-2016

Table 61: Exports of Milks & Cereals by Country of Destination, 2014-2016

Table 62: Exports of Other Baby Food, 2011-2016

Table 63: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 65: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 66: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 69: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 70: Baby Food: Per Capita Consumption, Grams, 2017-2023

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