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Consumer Electronics in Nigeria

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Details

Consumer Electronics in Nigeria

Summary

Consumer Electronics in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Nigeria consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2017 annual average exchange rates.

- The Nigerian consumer electronics market had total revenues of USD 4.7bn in 2017, representing a compound annual growth rate (CAGR) of 7.6% between 2013 and 2017.

- The communications equipment segment was the market's most lucrative in 2017, with total revenues of USD 1.8bn, equivalent to 37.6% of the market's overall value.

- In developing countries such as Nigeria, smart phones are a device with multiple uses, making it an ideal consumer durable.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Nigeria

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Nigeria

- Leading company profiles reveal details of key consumer electronics market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria consumer electronics market with five year forecasts

Reasons to buy

- What was the size of the Nigeria consumer electronics market by value in 2017?

- What will be the size of the Nigeria consumer electronics market in 2022?

- What factors are affecting the strength of competition in the Nigeria consumer electronics market?

- How has the market performed over the last five years?

- What are the main segments that make up Nigeria's consumer electronics market?

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Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 16

Supplier power 18

New entrants 20

Threat of substitutes 22

Degree of rivalry 24

Leading Companies 26

Artee Group 26

Jumia 27

Massmart Holdings Limited 28

Macroeconomic Indicators 32

Country data 32

Methodology 34

Industry associations 35

Related MarketLine research 35

Appendix 36

About MarketLine 36


List Of Figure

List of Tables

Table 1: Nigeria consumer electronics market value: USD million, 2013-17

Table 2: Nigeria consumer electronics market category segmentation: USD million, 2017

Table 3: Nigeria consumer electronics market geography segmentation: USD million, 2017

Table 4: Nigeria consumer electronics market distribution: % share, by value, 2017

Table 5: Nigeria consumer electronics market value forecast: USD million, 2017-22

Table 6: Artee Group: key facts

Table 7: Jumia: key facts

Table 8: Massmart Holdings Limited: key facts

Table 9: Massmart Holdings Limited: key financials (USD )

Table 10: Massmart Holdings Limited: key financials (ZAR)

Table 11: Massmart Holdings Limited: key financial ratios

Table 12: Nigeria size of population (million), 2013-17

Table 13: Nigeria gdp (constant 2005 prices, USD billion), 2013-17

Table 14: Nigeria gdp (current prices, USD billion), 2013-17

Table 15: Nigeria inflation, 2013-17

Table 16: Nigeria consumer price index (absolute), 2013-17

Table 17: Nigeria exchange rate, 2013-17


List Of Table

List of Figures

Figure 1: Nigeria consumer electronics market value: USD million, 2013-17

Figure 2: Nigeria consumer electronics market category segmentation: % share, by value, 2017

Figure 3: Nigeria consumer electronics market geography segmentation: % share, by value, 2017

Figure 4: Nigeria consumer electronics market distribution: % share, by value, 2017

Figure 5: Nigeria consumer electronics market value forecast: USD million, 2017-22

Figure 6: Forces driving competition in the consumer electronics market in Nigeria, 2017

Figure 7: Drivers of buyer power in the consumer electronics market in Nigeria, 2017

Figure 8: Drivers of supplier power in the consumer electronics market in Nigeria, 2017

Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics market in Nigeria, 2017

Figure 10: Factors influencing the threat of substitutes in the consumer electronics market in Nigeria, 2017

Figure 11: Drivers of degree of rivalry in the consumer electronics market in Nigeria, 2017

Figure 12: Massmart Holdings Limited: revenues & profitability

Figure 13: Massmart Holdings Limited: assets & liabilities

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Products and Companies

Products

Consumer Electronics, MarketLine, Nigeria


Companies

Artee Group

Jumia

Massmart Holdings Limited