Top Trends in Hot Drinks 2017
"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks).
This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks-hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as cafe-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend.
Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups.
71% of consumers consider recreating cafe-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption.
Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing.
Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category.
Reasons to buy
Identify the top trends driving the hot drinks sector.
Gain insight into the key consumer segments that are most likely to be a key focus for innovation.
Put innovative products into context by connecting them to specific consumer trends and needs.
Gain insight and inspiration for innovation.
Table of Contents
2.Trend 1: Added functionality
Moving away from traditional health claims
3.Trend 2: Premiumization
Fighting competition from private labels
Cafe-style hot drinks
4.Trend 3: Social responsibility
5.Trend 4: Cross-category
Innovations inspired by alcoholic beverage
Innovations inspired by skincare and healthcare
Innovations inspired by desserts
6.Trend 5: Sugar-free
Diabetic-friendly hot drinks
Single User License:
Corporate User License:
Nescafe, Unilever, Marks & Spencer, Tetley, Horlicks, Starbucks, Indocafe, Edmark, YourTea, Teekanne, Mokate, I Profumi del Te, Taylors of Harrogate, 10th Avenue Tea, Trader Joe's, Chapin Coffee, Tea Drops, The Republic of Tea, R.C. Bigelow, DongSuh Foods, J & Food, Comercial Chacao, Wide Tropism Trading
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"