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Top Trends in Hot Drinks 2017

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Top Trends in Hot Drinks 2017


"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks).

This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks-hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as cafe-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend.


Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups.

71% of consumers consider recreating cafe-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption.

Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing.

Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category.

Reasons to buy

Identify the top trends driving the hot drinks sector.

Gain insight into the key consumer segments that are most likely to be a key focus for innovation.

Put innovative products into context by connecting them to specific consumer trends and needs.

Gain insight and inspiration for innovation.


Table Of Content


Table of Contents


2.Trend 1: Added functionality

Moving away from traditional health claims

Product examples

3.Trend 2: Premiumization

Fighting competition from private labels

Cafe-style hot drinks

Product examples

4.Trend 3: Social responsibility

Ethical consumption

Ethical production

Product examples

5.Trend 4: Cross-category

Innovations inspired by alcoholic beverage

Innovations inspired by skincare and healthcare

Innovations inspired by desserts

6.Trend 5: Sugar-free

Health-conscious consumers

Diabetic-friendly hot drinks

Product examples



List Of Figure

List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Nescafe, Unilever, Marks & Spencer, Tetley, Horlicks, Starbucks, Indocafe, Edmark, YourTea, Teekanne, Mokate, I Profumi del Te, Taylors of Harrogate, 10th Avenue Tea, Trader Joe's, Chapin Coffee, Tea Drops, The Republic of Tea, R.C. Bigelow, DongSuh Foods, J & Food, Comercial Chacao, Wide Tropism Trading