TrendSights Analysis: Novel & Experiential
"TrendSights Analysis: Novel & Experiential" explores how consumers' interest in new and unusual experiences is shaping the FMCG market.
The Novel & Experiential trend reflects how consumers' exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.
Novelty-seekers look for unusual products to experiment with.
Curious consumers feel eager to try something different.
People are bored with the currently available options or want to escape from stressful lives.
Reasons to buy
Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
Identify the innovation implications of the Novel & Experiential trend for your sector.
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