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TrendSights Analysis: Personalization-Providing a superior and more unique fit for specific consumer segments

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

TrendSights Analysis: Personalization-Providing a superior and more unique fit for specific consumer segments

Summary

"TrendSights Analysis: Personalization", is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Personalization is an essential attribute to consider for brands seeking to target today's individualistic consumers. More specialized and differentiated products are being introduced in order to optimally cater for different age, gender, and ethnic groups, as well as the lifestyle benefits sought by more demanding consumers.

Scope

43% of consumers globally have a more favorable perception of products featuring claims personalized to their needs.

Personalization benefits rank among the top 10 factors that would encourage consumers to buy luxury/premium products.

Brands should consider updating traditional personalization approaches, such as by demographic, through combining lifestyle cues alongside conventional segmentation.

Reasons to buy

Gain insight into the different routes through by which products can align with the Personalization trend, including examples of best-in-class innovation.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

Identify the innovation implications of personalization for your sector.

READ MORE

Table Of Content

Scope

Table of Contents

Trend snapshot

Demographics

Lifestyle and individuality

Functional needs

Tech influence

What next?

Appendix


List Of Figure


List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Mala Vida, Yamanashi, L'Oreal, Lipton, Clinique, Happylal, Dreft, Burberry, Woodside AC, Puma Fragrance, Tarte Cosmetics, Absolut Vodka, Rimmel, Comfort, Schwarzkopf, Heineken, Bulletproof, Benevo, Colgate, Pet Net, FoodMood, Kerastase

TrendSights Analysis: Personalization-Providing a superior and more unique fit for specific consumer segments

Summary

"TrendSights Analysis: Personalization", is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Personalization is an essential attribute to consider for brands seeking to target today's individualistic consumers. More specialized and differentiated products are being introduced in order to optimally cater for different age, gender, and ethnic groups, as well as the lifestyle benefits sought by more demanding consumers.

Scope

43% of consumers globally have a more favorable perception of products featuring claims personalized to their needs.

Personalization benefits rank among the top 10 factors that would encourage consumers to buy luxury/premium products.

Brands should consider updating traditional personalization approaches, such as by demographic, through combining lifestyle cues alongside conventional segmentation.

Reasons to buy

Gain insight into the different routes through by which products can align with the Personalization trend, including examples of best-in-class innovation.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

Identify the innovation implications of personalization for your sector.

READ MORE

Scope

Table of Contents

Trend snapshot

Demographics

Lifestyle and individuality

Functional needs

Tech influence

What next?

Appendix


List Of Figure


List Of Table

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

Mala Vida, Yamanashi, L'Oreal, Lipton, Clinique, Happylal, Dreft, Burberry, Woodside AC, Puma Fragrance, Tarte Cosmetics, Absolut Vodka, Rimmel, Comfort, Schwarzkopf, Heineken, Bulletproof, Benevo, Colgate, Pet Net, FoodMood, Kerastase

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