Success Case Study: Drunk Elephant - Finding the sweet spot between natural and effective personal care
March 2018
22
About the Report
About the Report
Success Case Study: Drunk Elephant-Finding the sweet spot between natural and effective personal care
Summary
"Success Case Study: Drunk Elephant", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Drunk Elephant in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Officially launched in July 2014, Drunk Elephant has rapidly spread from its base in Texas across the US, Canada, Australia, and most recently the UK. Sales grew 600% to an estimated USD 30m in 2016 and its growth appears to continue unabated.
Scope
- Drunk Elephant generates its success from its ability to appeal to a wide range of consumers as a result of targeting all skin types.
- The brand clearly communicates the rationale used to choose product ingredients, boosting consumer confidence.
Reasons to buy
- Increase chances of success by learning from brands/products that have performed well.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Products
Products
Natural, skin types, trust, clinical ingredients
Companies
Drunk Elephant
Table of Contents
Table of Contents
Table of Contents
1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix
Why Buy From US?
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While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
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