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Consumer and Market Insights: Fragrances Market in Australia

Consumer and Market Insights: Fragrances Market in Australia

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Executive Summary

Increasing household disposable income will support the growth of consumer packaged goods market in Australia. The Fragrances market in Australia was led by the Female Fragrances category in both value and volume terms in 2014. The Australia Fragrances market in accounts for nearly one-tenth of the overall Cosmetics & Toiletries retail sales by value in the country

Key Findings

Out of the three analysed categories, the Female Fragrances is the leading category in terms of market size in the Australian Fragrances market. The Unisex Fragrances category is forecast to register the fastest value growth at a CAGR of 2.9% during 2014-2019

The Premium Fragrances segment holds the major market share within all the Fragrances categories in Australia, while the Mass Fragrances segment is forecast to gain market share during 2014-2019 within both the Female and the Unisex Fragrances categories.

The Australian Fragrance market is highly fragmented with a multiple brands competing for market share. Few leading brands are Calvin Klein, Giorgio and Dolce & Gabbana etc.

Department Stores led the distribution of Fragrance products in Australia and accounted for 38.2% distribution share in 2014, closely followed by Health & Beauty Stores with a 38.0% share.


The Canadeans Consumer and Market Insights report on the Fragrance sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Australia Fragrances market

Historical and projected consumption in the Australia Fragrances market

Degree of trade up/down-trade in the Australia Fragrances market

Market volume of Australia Fragrances by category

Historical and project market value of Australia Fragrances by category

Winners and losers in the Australia Fragrances market

Average category level pricing in the Australia Fragrances market

Segment share of the category and change in market share in the Australia Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Australia food market

Leading distribution channels in the Australia Fragrances market

Leading distribution channels by category in the Australia Fragrances market


Australia Fragrances market by type of packaging

Australia Fragrances market by type of packaging closure/outer

Australia Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Australia Fragrances market

Private label performance compare to national brands in the Australia Fragrances market

Leading brands in the Australia Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
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Site License:
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Corporate User License:
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To know more information on Purchase by Section, please send a mail to query [@]

L'Oreal S.A.

Coty Inc.

Estee Lauder Inc.


Elizabeth Arden Inc.

Anna Sui Corporation

The Procter & Gamble Company

Clarins Group

Revlon Inc.

Wipro Limited

Avon Products Inc.

Link Perfumes

Chanel S.A.

Agent Provocateur limited


Euroitalia S.R.L.

Perfumania Holdings Inc.

Dana Classic Fragrances Inc.

JAB Luxury GmbHm

Benetton Group S.p.A.

Wipro Limited





Australia, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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