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Increasing household disposable income will support the growth of consumer packaged goods market in Australia. The Fragrances market in Australia was led by the Female Fragrances category in both value and volume terms in 2014. The Australia Fragrances market in accounts for nearly one-tenth of the overall Cosmetics & Toiletries retail sales by value in the country
Out of the three analysed categories, the Female Fragrances is the leading category in terms of market size in the Australian Fragrances market. The Unisex Fragrances category is forecast to register the fastest value growth at a CAGR of 2.9% during 2014-2019
The Premium Fragrances segment holds the major market share within all the Fragrances categories in Australia, while the Mass Fragrances segment is forecast to gain market share during 2014-2019 within both the Female and the Unisex Fragrances categories.
The Australian Fragrance market is highly fragmented with a multiple brands competing for market share. Few leading brands are Calvin Klein, Giorgio and Dolce & Gabbana etc.
Department Stores led the distribution of Fragrance products in Australia and accounted for 38.2% distribution share in 2014, closely followed by Health & Beauty Stores with a 38.0% share.
The Canadeans Consumer and Market Insights report on the Fragrance sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Australia Fragrances market
Historical and projected consumption in the Australia Fragrances market
Degree of trade up/down-trade in the Australia Fragrances market
Market volume of Australia Fragrances by category
Historical and project market value of Australia Fragrances by category
Winners and losers in the Australia Fragrances market
Average category level pricing in the Australia Fragrances market
Segment share of the category and change in market share in the Australia Fragrances market
Retail Landscape and Key Distribution Channels
Leading retailers in the Australia food market
Leading distribution channels in the Australia Fragrances market
Leading distribution channels by category in the Australia Fragrances market
Australia Fragrances market by type of packaging
Australia Fragrances market by type of packaging closure/outer
Australia Fragrances market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Australia Fragrances market
Private label performance compare to national brands in the Australia Fragrances market
Leading brands in the Australia Fragrances market by category
Single User License:
Corporate User License:
Estee Lauder Inc.
Elizabeth Arden Inc.
Anna Sui Corporation
The Procter & Gamble Company
Avon Products Inc.
Agent Provocateur limited
Perfumania Holdings Inc.
Dana Classic Fragrances Inc.
JAB Luxury GmbHm
Benetton Group S.p.A.
Australia, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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