Consumer and Market Insights: Fragrances Market in Austria

Consumer and Market Insights: Fragrances Market in Austria

  • Products Id :- CS2322MF
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  • Pages: 46
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Executive Summary

Rising GDP per capita and low inflation rate will stimulate demand for consumer packaged goods in the Austrian market. The Fragrances market in Austria is forecast to register higher growth in value and volume terms during 2014-2019 than 2009-2014 and was led by the Female Fragrances category in value terms. Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Cosmetics & Toiletries market followed by the Department Stores.

Key Findings

The Fragrances market in Austria grew at a CAGR of 7.4% in value terms during 2009-2014.

The Female Fragrances category has the highest volume share in the Austrian Fragrances market.

The Female Fragrances category will gain market share during 2014-2019.

Health & Beauty Stores is the leading distribution channel across categories of Fragrances in Austria.

Ck One is the leading brand in the Unisex Fragrances category.


Canadeans Consumer and Market Insights in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Fragrances market

Historical and projected consumption in the Austria Fragrances market

Degree of trade up/down-trade in the Austria Fragrances market

Market volume of Austria Fragrances by category

Historical and project market value of Austria Fragrances by category

Winners and losers in the Austria Fragrances market

Average category level pricing in the Austria Fragrances market

Segment share of the category and change in market share in the Austria Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Fragrances market

Leading distribution channels by category in the Austria Fragrances market


Austria Fragrances market by type of packaging

Austria Fragrances market by type of packaging closure/outer

Austria Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Fragrances market

Private label performance compare to national brands in the Austria Fragrances market

Leading brands in the Austria Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Jean-Paul Gaultier


Issey Miyake


Thierry Mugler


Calvin Klein

David Beckham

Tonino Lamborghini

Viktor & Rolf

Paco Rabanne

Emporio Armani


Dolce & Gabbana

Giorgio Armani

Austria, Fragrances, Female Fragrances, Male Fragrances and Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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