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Consumer and Market Insights: Fragrances Market in Belgium

Consumer and Market Insights: Fragrances Market in Belgium


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Executive Summary

The Belgian Fragrances market is forecast to register moderate growth in value and volume terms during 2014-2019. The Female Fragrances category has the highest value and volume share in the overall Fragrances market while Unisex Fragrances category is forecast to register the fastest growth during 2014-2019. Health & Beauty is the leading distribution channel across Fragrances categories while sales through Convenience Stores registered the fastest CAGR growth during 2011-2014.

Key Findings

Rise in GDP per capita and low inflation rate provides opportunities for marketers of consumer packaged goods in Belgium

Belgian consumers prefer value for money Fragrances due to rising inflation of personal care products

The Belgian Fragrances market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

In the Belgian Fragrances market, Female Fragrances is the largest category by value and volume while Unisex Fragrances is forecast to be the fastest growing category, registering a CAGR of 3.1% during 2014-2019

Health & Beauty stores was the leading distribution channel for Fragrances and accounted for 43.8% distribution share in 2014 while sales through Convenience Stores registered the fastest at a CAGR of 3.3% during 2011-2014

Synopsis

Canadeans Consumer and market Insight report on the Fragrances market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Fragrances market

Historical and projected consumption in the Belgium Fragrances market

Degree of trade up/down-trade in the Belgium Fragrances market

Market volume of Belgium Fragrances by category

Historical and project market value of Belgium Fragrances by category

Winners and losers in the Belgium Fragrances market

Average category level pricing in the Belgium Fragrances market

Segment share of the category and change in market share in the Belgium Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Fragrances market

Leading distribution channels by category in the Belgium Fragrances market

Packaging

Belgium Fragrances market by type of packaging

Belgium Fragrances market by type of packaging closure/outer

Belgium Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Fragrances market

Private label performance compare to national brands in the Belgium Fragrances market

Leading brands in the Belgium Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

LVMH Mot Hennessy

L'Oreal S.A.

The Procter & Gamble Company

Chanel S.A.

Clarins Group

Estee Lauder Inc.

Link Perfumes

Beaute Prestige International

Coty Inc.

PUIG S.L.

Carrefour

Aldi

Delhaize

Belgium, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Health and Beauty, Hypermarkets and Supermarkets, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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