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Consumer and Market Insights: Fragrances Market in Brazil

Consumer and Market Insights: Fragrances Market in Brazil

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Executive Summary

The Fragrances market in Brazil is forecast to register high growth in value and volume terms during 2014-2019, owing to the general custom of wearing Fragrances among the Brazilian consumers. Female Fragrances is the leading category by value sales and is also forecast to register fastest growth during 2014-2019. The penetration of private label products in the Brazilian Fragrances market is low but grew at a higher CAGR than brands during 2011-2014.

Key Findings

The Brazilian Fragrances market is forecast to register high growth at a CAGR of 5.9% during 2014-2019 supported by the presence of large young population who follow the general custom of wearing Fragrances

Of the three Fragrances categories analyzed, Female Fragrances will remain the largest category as well as is forecast to be the fastest growing category at a CAGR of 6.4% during 2014-2019. Mass Female Fragrances is the largest value segment with a share of 78.2% in the category in 2014

The Brazilian Fragrances market is dominated by domestic players such as Grupo Boticario, Natura Cosmeticos SA

The use of Glass as a packaging material in the Brazilian Fragrances market is forecast to grow at a CAGR of 4.0% during 2014-2019

Health & Beauty Stores was the leading distribution channel for Fragrances and accounted for 34.6% distribution share in 2014 while sales through Department Stores had registered the fastest growth at a CAGR of 7.8% during 2011-2014


Canadeans Consumer and Market Insight report on the Fragrances market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Brazil Fragrances market

Historical and projected consumption in the Brazil Fragrances market

Degree of trade up/down-trade in the Brazil Fragrances market

Market volume of Brazil Fragrances by category

Historical and project market value of Brazil Fragrances by category

Winners and losers in the Brazil Fragrances market

Average category level pricing in the Brazil Fragrances market

Segment share of the category and change in market share in the Brazil Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Fragrances market

Leading distribution channels by category in the Brazil Fragrances market


Brazil Fragrances market by type of packaging

Brazil Fragrances market by type of packaging closure/outer

Brazil Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Brazil Fragrances market

Private label performance compare to national brands in the Brazil Fragrances market

Leading brands in the Brazil Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Grupo Boticario

Natura Cosmeticos SA


Avon Products Ltd

LOreal SA


Estee Lauder Inc.

Coty Inc.

Inter Parfums

Perfumania Holdings Inc.

Clarins Group

LAcqua Di Fiori

Fragluxe Inc.

Companhia Brasileria de Distribuicao

Carrefour Comercio e Industria Ltda

Walmart Brasil Ltda

Botica Comercial Farmaceutica

Brazil, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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