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Consumer and Market Insights: Fragrances Market in Bulgaria

Consumer and Market Insights: Fragrances Market in Bulgaria

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Executive Summary

The Bulgarian Fragrances market is a high growth market led by the Female Fragrances category. Female Fragrances is also forecast to grow at the highest rate during 2014-2019. Health & Beauty Stores is the leading distribution channel in the Fragrances market in Bulgaria. Sales through Department Stores register fastest growth during 2011-2014.

Key Findings

Growing GDP per capita and low inflation rates provide opportunities in Bulgarias consumer goods market.

The Fragrances market in Bulgaria is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014.

The Female Fragrances category has the highest volume share in the overall Fragrances market.

Health & Beauty Stores is the leading distribution channel across Fragrances categories.

Glass is the only packaging material used in the Fragrances market in Bulgaria.


Canadeans Consumer and market Insight report on the Fragrances market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Bulgaria Fragrances market

Historical and projected consumption in the Bulgaria Fragrances market

Degree of trade up/down-trade in the Bulgaria Fragrances market

Market volume of Bulgaria Fragrances by category

Historical and project market value of Bulgaria Fragrances by category

Winners and losers in the Bulgaria Fragrances market

Average category level pricing in the Bulgaria Fragrances market

Segment share of the category and change in market share in the Bulgaria Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Bulgaria food market

Leading distribution channels in the Bulgaria Fragrances market

Leading distribution channels by category in the Bulgaria Fragrances market


Bulgaria Fragrances market by type of packaging

Bulgaria Fragrances market by type of packaging closure/outer

Bulgaria Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Bulgaria Fragrances market

Private label performance compare to national brands in the Bulgaria Fragrances market

Leading brands in the Bulgaria Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
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Thierry Mugler


Marc Jacobs



Calvin Klein




Bulgaria, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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