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Consumer and Market Insights: Fragrances Market in Colombia

Consumer and Market Insights: Fragrances Market in Colombia

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Executive Summary

Low inflation rate, growing GPD per capita, and large base of young population create favourable climate for the consumer packaged goods sector in Colombia. The Fragrances market in Colombia is forecast to register marginally higher growth in volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading category by value and is also forecast to register fastest growth during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Cosmetics & Toiletries market.

Key Findings

The Fragrances market in Colombia is a moderate growth market with more than 3.9% growth expected during 2014-2019

The Female Fragrances category has the highest volume and value share in the overall Fragrances market and will register the fastest growth during 2014-2019

The Mass Fragrances have the major share in all the three Fragrance categories,

The Colombian Fragrance market is dominated by international players such as Avon, Yanbal, Calvin Klein, Ck One etc.,

Hypermarkets & Supermarkets is the leading distribution channel accounting for 24.3% of the overall Fragrances distribution in 2014.


Canadeans Consumer and Market Insights report on the Fragrance sector in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Colombia Fragrances market

Historical and projected consumption in the Colombia Fragrances market

Degree of trade up/down-trade in the Colombia Fragrances market

Market volume of Colombia Fragrances by category

Historical and project market value of Colombia Fragrances by category

Winners and losers in the Colombia Fragrances market

Average category level pricing in the Colombia Fragrances market

Segment share of the category and change in market share in the Colombia Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Colombia food market

Leading distribution channels in the Colombia Fragrances market

Leading distribution channels by category in the Colombia Fragrances market


Colombia Fragrances market by type of packaging

Colombia Fragrances market by type of packaging closure/outer

Colombia Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Colombia Fragrances market

Private label performance compare to national brands in the Colombia Fragrances market

Leading brands in the Colombia Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Carolina Herrera


Paloma Picasso

L'Bel Paris


Nina Ricci





Carolina Herrera

Tommy Hilfiger

Jean Paul Gaultier-Le Male

Estee Lauder


Ck One




exito and Surtimax.

Colombia, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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