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Consumer and Market Insights: Fragrances Market in Denmark

Consumer and Market Insights: Fragrances Market in Denmark


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Executive Summary

The Fragrances market in Denmark is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading category in the market while Male Fragrances and Unisex Fragrances categories are forecast to grow at a higher rate than the Female Fragrances category in terms of value during 2014-2019.

Key Findings

The Fragrances market in Denmark is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014

Male Fragrances and Unisex Fragrances categories are forecast to grow at a higher rate than the Female Fragrances category, registering growth at a CAGR of 2.1% each during 2014-2019.

Glass is the most used packaging material, accounting for 97.3% share in the Fragrances market in Denmark

Clinique, Hugo Boss, Van Gils, and Giorgio Armani are the preferred brands in the Danish Fragrances market

Synopsis

The Consumer and Market Insights report on the Fragrances Market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Denmark Fragrances market

Historical and projected consumption in the Denmark Fragrances market

Degree of trade up/down-trade in the Denmark Fragrances market

Market volume of Denmark Fragrances by category

Historical and project market value of Denmark Fragrances by category

Winners and losers in the Denmark Fragrances market

Average category level pricing in the Denmark Fragrances market

Segment share of the category and change in market share in the Denmark Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Denmark food market

Leading distribution channels in the Denmark Fragrances market

Leading distribution channels by category in the Denmark Fragrances market

Packaging

Denmark Fragrances market by type of packaging

Denmark Fragrances market by type of packaging closure/outer

Denmark Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Denmark Fragrances market

Private label performance compare to national brands in the Denmark Fragrances market

Leading brands in the Denmark Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Estee Lauder Inc.

L'Oreal S.A.

Elizabeth Arden Inc.

Chanel S.A.

Coty Inc.

The Procter & Gamble Company

Fusion Brands Inc.

LVMH

Inter Parfums Inc.

Oriflame Cosmetics SA.

Shiseido Company Limited

Gosh Cosmetics

Revlon Inc.

Clarins Group

NETTO

REMA 1000

COOP

DAGROFA

Denmark, Fragrances, Female Fragrances, Male Fragrances and Unisex Fragrances, Mass Female Fragrances, Premium Female Fragrances, Mass Male Fragrances, Premium Male Fragrances, Mass Unisex Fragrances, Premium Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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