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Consumer and Market Insights: Fragrances Market in Finland

Consumer and Market Insights: Fragrances Market in Finland


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Executive Summary

Finlands Fragrances market is led by the Female Fragrances category while Premium Fragrances is the largest selling segment across all categories. Unisex Fragrances is forecast to grow at the fastest rate during 2014-2019. Department Stores is the leading distribution channel for Fragrances while sales through Convenience Stores registered the fastest growth during 2011-2014 in the Fragrances market in Finland.

Key Findings

Increasing income and a large young consumer base will drive growth in consumer goods market in Finland.

The Fragrances market in Finland is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014.

The Unisex Fragrances category will register the fastest growth in value terms during 2014-2019.

The Female Fragrances category has the highest volume share in the overall Fragrances market.

Department Stores is the leading distribution channel for all Fragrances categories

Glass is the most predominantly used packaging material used in the Fragrances market in Finland.

Synopsis

Canadeans Consumer and market Insight report on the Fragrances market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Finland Fragrances market

Historical and projected consumption in the Finland Fragrances market

Degree of trade up/down-trade in the Finland Fragrances market

Market volume of Finland Fragrances by category

Historical and project market value of Finland Fragrances by category

Winners and losers in the Finland Fragrances market

Average category level pricing in the Finland Fragrances market

Segment share of the category and change in market share in the Finland Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Finland food market

Leading distribution channels in the Finland Fragrances market

Leading distribution channels by category in the Finland Fragrances market

Packaging

Finland Fragrances market by type of packaging

Finland Fragrances market by type of packaging closure/outer

Finland Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Finland Fragrances market

Private label performance compare to national brands in the Finland Fragrances market

Leading brands in the Finland Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Chanel

Lancme

Calvin Klein

Elizabeth Arden

Ralph Lauren

Hugo Boss

Christian Dior

Rochas

Finland, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets and Supermarkets, Health and Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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