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Consumer and Market Insights: Fragrances Market in France

Consumer and Market Insights: Fragrances Market in France


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Executive Summary

Rising GDP per capita and low inflation rates will drive growth in the consumer packaged goods market in France. The French Fragrances market registered a moderate growth during 2009-2014 and was led by the Female Fragrances category in value. Hypermarkets & Supermarkets is the leading distribution channel in this market, followed by sales through the Department Stores..

Key Findings

The French Fragrances market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014.

The Female Fragrances category has the highest volume share in the overall Fragrances market. However, the Male Fragrances category will register better growth rate than Female Fragrances for 2009-2019.

Hypermarkets & Supermarkets is the leading distribution channel accounting for 36.1% of the overall Fragrances distribution in 2014.

Diesel is the leading brand in the Male Fragrances category whereas Guerlain is the leading brand in the Unisex Fragrances category.

Synopsis

Canadeans Consumer and Market Insights report on the Fragrances Market in France provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Fragrance & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the France Fragrances market

Historical and projected consumption in the France Fragrances market

Degree of trade up/down-trade in the France Fragrances market

Market volume of France Fragrances by category

Historical and project market value of France Fragrances by category

Winners and losers in the France Fragrances market

Average category level pricing in the France Fragrances market

Segment share of the category and change in market share in the France Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the France food market

Leading distribution channels in the France Fragrances market

Leading distribution channels by category in the France Fragrances market

Packaging

France Fragrances market by type of packaging

France Fragrances market by type of packaging closure/outer

France Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the France Fragrances market

Private label performance compare to national brands in the France Fragrances market

Leading brands in the France Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Coty Inc

Loreal

S.A.

The Procter & Gamble Company

Avon Products Inc

Elizabeth Arden Inc.

Sarantis Group

LVMH Mot Hennessy

Louis Vuitton S.E.

Shiseido Company

Limited

Ales Groupe

France, Fragrances, Female Fragrances, Male Fragrances and Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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