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Consumer and Market Insights: Fragrances Market in Germany

Consumer and Market Insights: Fragrances Market in Germany

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Executive Summary

The Fragrances market in Germany is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. The Male Fragrances category has the highest volume share in the overall Fragrances market. Hypermarkets & Supermarkets and Health & Beauty Stores are the leading distribution channels in Germanys Cosmetics & Toiletries market.

Key Findings

The Fragrances market in Germany is a moderate growth market with more than 2.0% growth expected during 2014-2019

The Male Fragrances category is forecast to register the fastest growth in value terms during 2014-2019

The Premium Fragrances have the major share in all the three Fragrance categories,

The German Fragrance market is dominated by international players such as Mexx, Hugo Boss, Calvin Klein, Ck One etc.,

Health & Beauty Stores is the leading distribution channel accounting for 51.7% of the overall Fragrances distribution in 2014.


Canadeans Consumer and Market Insights report on the Fragrance sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Germany Fragrances market

Historical and projected consumption in the Germany Fragrances market

Degree of trade up/down-trade in the Germany Fragrances market

Market volume of Germany Fragrances by category

Historical and project market value of Germany Fragrances by category

Winners and losers in the Germany Fragrances market

Average category level pricing in the Germany Fragrances market

Segment share of the category and change in market share in the Germany Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Germany food market

Leading distribution channels in the Germany Fragrances market

Leading distribution channels by category in the Germany Fragrances market


Germany Fragrances market by type of packaging

Germany Fragrances market by type of packaging closure/outer

Germany Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Germany Fragrances market

Private label performance compare to national brands in the Germany Fragrances market

Leading brands in the Germany Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Hugo Boss

Calvin Klein

Jil Sander



Naomi Campbell

Yves Rocher



Hugo Boss





Jean-Paul Gaultier






Tom Tailor





Metro Group etc.

Germany, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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