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Consumer and Market Insights: Fragrances Market in Greece

Consumer and Market Insights: Fragrances Market in Greece

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Executive Summary

Market maturity and the economic downturn, is leading to rationalization of product purchases in consumer packaged goods market in Greece. The Fragrances market in Greece is forecast to register marginally higher growth in value and volume terms during 2014-2019 than 2009-2014 and was led by the Female Fragrances category in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Greek Cosmetics & Toiletries market followed by Health & Beauty Stores.

Key Findings

The Fragrances market in Greece grew at a CAGR of 1.9% during 2009-2014.

The Female Fragrances category has the highest volume share in the Greek Fragrances market.

The Female Fragrances category will gain market share during 2014-2019.

Health & Beauty Stores is the leading distribution channel across categories of Fragrances in Greece.

Ck One is the leading brand in the Unisex Fragrances category.


Canadeans Consumer and Market Insights in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Fragrances market

Historical and projected consumption in the Greece Fragrances market

Degree of trade up/down-trade in the Greece Fragrances market

Market volume of Greece Fragrances by category

Historical and project market value of Greece Fragrances by category

Winners and losers in the Greece Fragrances market

Average category level pricing in the Greece Fragrances market

Segment share of the category and change in market share in the Greece Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Fragrances market

Leading distribution channels by category in the Greece Fragrances market


Greece Fragrances market by type of packaging

Greece Fragrances market by type of packaging closure/outer

Greece Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Fragrances market

Private label performance compare to national brands in the Greece Fragrances market

Leading brands in the Greece Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Louis Vuitton S.E.

Shiseido Company Limited

Inter Parfums Inc.

The Procter & Gamble Company

L'Oreal S.A.

Beaute Prestige International

Sarantis Group

Amway S.R.L.

Euroitalia S.R.L.

Maurer & Wirtz GmbH & Co. KG

Greece, Fragrances, Female Fragrances, Male Fragrances And Unisex Fragrances, Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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