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Consumer and Market Insights: Fragrances Market in Hong Kong

Consumer and Market Insights: Fragrances Market in Hong Kong


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Executive Summary

Hong Kong fragrances market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading value category and will also register fastest CAGR during 2014-2019. The market is led by the popular international brands such as Estee Lauder, Issey Miyake and Calvin Klein.

Key Findings

The Fragrances market in Hong Kong is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014

Of the three fragrances categories analyzed, Female Fragrances will remain the largest as well as fastest growth category, registering a CAGR of 4.2% during 2009-2019

Hypermarkets & Supermarkets, with 41.4% share is the leading distribution channel in Hong Kongs Cosmetics & Toiletries market

Bottle containers made using glass packaging material are the only container types used in the Fragrances market

Paco Rabanne is the leading brand in the Unisex Fragrances category

Synopsis

The Consumer and Market Insights report on the fragrances market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong Kong Fragrances market

Historical and projected consumption in the Hong Kong Fragrances market

Degree of trade up/down-trade in the Hong Kong Fragrances market

Market volume of Hong Kong Fragrances by category

Historical and project market value of Hong Kong Fragrances by category

Winners and losers in the Hong Kong Fragrances market

Average category level pricing in the Hong Kong Fragrances market

Segment share of the category and change in market share in the Hong Kong Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong Kong food market

Leading distribution channels in the Hong Kong Fragrances market

Leading distribution channels by category in the Hong Kong Fragrances market

Packaging

Hong Kong Fragrances market by type of packaging

Hong Kong Fragrances market by type of packaging closure/outer

Hong Kong Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong Kong Fragrances market

Private label performance compare to national brands in the Hong Kong Fragrances market

Leading brands in the Hong Kong Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Coty Inc

Chanel S.A

L'Oreal S.A

The Procter & Gamble Company

LVMH Mot Hennessy

Louis Vuitton S.E

PUIG S.L

Shiseido Company Limited

Estee Lauder Inc

Link Perfumes

Li and Fung group.

Hong Kong, Female Fragrances, Male Fragrances and Unisex Fragrances, Fragrances, Mass Fragrances, Premium Fragrances, distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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