Consumer and Market Insights: Fragrances Market in Hungary

Consumer and Market Insights: Fragrances Market in Hungary

  • Products Id :- CS2338MF
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  • Pages: 45
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Executive Summary

Declining inflation rates and rising disposable income in Hungary support the growth of consumer packaged goods market. In terms of market size the Hungarian Fragrances market is led by Female Fragrances category. Avon was the leading brand across categories in 2014 in the Hungarian Fragrances market.

Key Findings

Across the three analysed categories, the Female Fragrances is the leading category in terms of market size and is also forecast to register the fastest value growth at a CAGR of 2.1% during 2014-2019.

The Mass Fragrances segment holds the major market share in both the Male and Female Fragrances categories, while Premium Fragrances segments with 63.8% share leads within the Unisex Fragrances category.

The Hungarian Fragrance market is competitive with brands like Avon, Adidas and 4711 accounts for major market share.

Hypermarkets & Supermarkets led the distribution of Fragrance products in Hungary and accounted for 65.3% distribution share in 2014, followed by Health & Beauty Stores with a 12.2% share.


The Canadeans Consumer and Market Insights report on the Fragrance sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hungary Fragrances market

Historical and projected consumption in the Hungary Fragrances market

Degree of trade up/down-trade in the Hungary Fragrances market

Market volume of Hungary Fragrances by category

Historical and project market value of Hungary Fragrances by category

Winners and losers in the Hungary Fragrances market

Average category level pricing in the Hungary Fragrances market

Segment share of the category and change in market share in the Hungary Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hungary food market

Leading distribution channels in the Hungary Fragrances market

Leading distribution channels by category in the Hungary Fragrances market


Hungary Fragrances market by type of packaging

Hungary Fragrances market by type of packaging closure/outer

Hungary Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hungary Fragrances market

Private label performance compare to national brands in the Hungary Fragrances market

Leading brands in the Hungary Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Avon Products Inc.

The Procter & Gamble Company

Coty Inc.

Maurer & Wirtz GmbH & Co. KG


Oriflame Cosmetics SA.

Chanel S.A.

Link Perfumes

L'Oreal S.A.


Estee Lauder Inc.

Revlon Inc.

Vintage Bourjois Perfumes

Euroitalia S.R.L.


Inter Parfums Inc.

Elizabeth Arden Inc.

Iconix Brand Group

Hunca Kozmetik

Sarantis Group

Maurer & Wirtz GmbH & Co. KG

Yves Rocher Group



Penny Market


Aldi Sud

Hungary, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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