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Consumer and Market Insights: Fragrances Market in Italy

Consumer and Market Insights: Fragrances Market in Italy

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Executive Summary

The Italian Fragrances market was led by the Female Fragrances category by value sales in 2014. The Unisex Fragrances category is forecast to register fastest growth during 2014-2019. Hypermarkets & Supermarkets was the preferred shopping destination for purchasing Fragrances in the country in 2014. The Italian Fragrances market is led by international brands such as Chanel and Giorgio Armani.

Key Findings

The Italian Fragrances market accounts for nearly one-eighth of the overall Cosmetics & Toiletries industry in the country

Of the three Fragrances categories analyzed, Female Fragrances will remain the largest category while Unisex Fragrances is forecast to be the fastest growing category registering a CAGR of 2.0% during 2014-2019

The Italian Fragrances market is dominated by international players such as Chanel S.A., LOreal S.A. and The Procter & Gamble Company and few domestic players such as Benetton Group S.P.A

Hypermarkets & Supermarkets was the leading distribution channel for Fragrances and accounted for 27.5% distribution share in 2014, while sales through Department Stores registered the fastest growth at during 2011-2014

Private label products have a low presence in the Italian Fragrances market but have exhibited higher growth than brands during 2011-2014. Private label products in Female Fragrances and Male Fragrances registered a high CAGR of 39.7% during the same period


Canadeans Consumer and Market Insights report on the Fragrances market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Italy Fragrances market

Historical and projected consumption in the Italy Fragrances market

Degree of trade up/down-trade in the Italy Fragrances market

Market volume of Italy Fragrances by category

Historical and project market value of Italy Fragrances by category

Winners and losers in the Italy Fragrances market

Average category level pricing in the Italy Fragrances market

Segment share of the category and change in market share in the Italy Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Italy food market

Leading distribution channels in the Italy Fragrances market

Leading distribution channels by category in the Italy Fragrances market


Italy Fragrances market by type of packaging

Italy Fragrances market by type of packaging closure/outer

Italy Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Italy Fragrances market

Private label performance compare to national brands in the Italy Fragrances market

Leading brands in the Italy Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Chanel S.A.

LOreal S.A.


Coty Inc

The Procter & Gamble Compnay


Ralph Lauren Corporation

Estee Lauder Inc.

Benetton Group S.P.A

Perfumania Holdings Inc.

Inter Parfums Inc.





Sephora(LVMH Group)

Italy, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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