Consumer and Market Insights: Fragrances Market in Japan

Consumer and Market Insights: Fragrances Market in Japan

  • Products Id :- CS2344MF
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  • Pages: 46
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Executive Summary

The Fragrances market in Japan was a declining market during 2009-2014 and is forecast to continue to decline during 2014-2019. The Female Fragrances category has the highest value as well as volume share in the overall Fragrances market. The Male Fragrances category will gain market share during 2014-2019.

Key Findings

A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan.

The Female Fragrances category has the highest volume share in the overall Fragrances market.

The Premium Fragrances have the major share in all the three Fragrance categories.

Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Cosmetics & Toiletries market.

Glass is the most commonly used packaging material in the Japanese Fragrances market in 2014.


Canadeans Consumer and Market Insights report on the Fragrance sector in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Japan Fragrances market

Historical and projected consumption in the Japan Fragrances market

Degree of trade up/down-trade in the Japan Fragrances market

Market volume of Japan Fragrances by category

Historical and project market value of Japan Fragrances by category

Winners and losers in the Japan Fragrances market

Average category level pricing in the Japan Fragrances market

Segment share of the category and change in market share in the Japan Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Japan food market

Leading distribution channels in the Japan Fragrances market

Leading distribution channels by category in the Japan Fragrances market


Japan Fragrances market by type of packaging

Japan Fragrances market by type of packaging closure/outer

Japan Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Japan Fragrances market

Private label performance compare to national brands in the Japan Fragrances market

Leading brands in the Japan Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Hugo Boss

Calvin Klein

Jil Sander



Naomi Campbell

Yves Rocher



Hugo Boss





Jean-Paul Gaultier






Tom Tailor





Metro Group etc.

Japan, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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