Consumer and Market Insights: Fragrances Market in Malaysia

Consumer and Market Insights: Fragrances Market in Malaysia

  • Products Id :- CS2345MF
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  • Pages: 43
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Executive Summary

The Fragrances market in Malaysia is forecast to register moderate growth in value and volume terms during 2014-2019, owing to a large share of urban based young population coupled with rising disposable income. Female Fragrances is the leading category by value, while Unisex Fragrances is forecast to register fastest growth during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Fragrances market followed by Health & Beauty Stores.

Key Findings

The Fragrances market in Malaysia will register higher growth at a CAGR of 4.5% during 2014-2019 compared to CAGR of 4.2% it registered during 2009-2014

The Female Fragrances category is the largest category while Unisex Fragrances will register the fastest growth at a CAGR of 4.8% during 2014-2019

The Mass Fragrances segment is more popular in all the three categories of Fragrances

International brands such as Avon, Enchanter, Ralph Lauren, Tommy Hilfiger, Ck One have a major presence in the Malaysian Fragrances market

Glass is the most predominantly used packaging material and is expected to grow at a CAGR of 4.1% during 2014-2019

Hypermarkets & Supermarkets distribution channel for Fragrance products accounting for 35.7% market share in 2014 followed by Health & Beauty Stores


Canadeans Consumer and Market Insights report on the Fragrance sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Malaysia Fragrances market

Historical and projected consumption in the Malaysia Fragrances market

Degree of trade up/down-trade in the Malaysia Fragrances market

Market volume of Malaysia Fragrances by category

Historical and project market value of Malaysia Fragrances by category

Winners and losers in the Malaysia Fragrances market

Average category level pricing in the Malaysia Fragrances market

Segment share of the category and change in market share in the Malaysia Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Malaysia food market

Leading distribution channels in the Malaysia Fragrances market

Leading distribution channels by category in the Malaysia Fragrances market


Malaysia Fragrances market by type of packaging

Malaysia Fragrances market by type of packaging closure/outer

Malaysia Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Malaysia Fragrances market

Private label performance compare to national brands in the Malaysia Fragrances market

Leading brands in the Malaysia Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Cold Storage

Aeon Big



Avon Products


Wipro Unza Holdings Ltd.

Estee Lauder Inc.

Revlon Inc.

Chanel S.A.

Li and Fung group

Coty Inc.

Elizabeth Arden Inc.

LVMH Mot Hennessy

Louis Vuitton

Beaute Prestige International

Silky Cosmetics

The Procter & Gamble Company

Shiseido Company



Jimmy Choo Ltd.

Tohtonku (S) Pte. Ltd.

Privia Korea


Salvatore Ferragamo Italia S.P.A

De Ruy Perfumes Sa

Mandom Corporation

Designer Collection

Unza Nusantara Sdn Bhd

Link Perfumes

Yves Rocher Group

The Face Shop

Guangzhou Hair Kou TradingCo. Ltd

Unilever Plc

Inter Parfums Inc.


Follow Me Industries Sdn Bhd.


Malaysia, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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