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Consumer and Market Insights: Fragrances Market in the Philippines

Consumer and Market Insights: Fragrances Market in the Philippines


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Executive Summary

The Fragrances market in the Philippines primarily caters to the mass market with Mass Fragrances having higher sales than the Premium Fragrances. The overall Fragrances market is forecast to register higher growth during 2014-2019 due to large base of young population and rising disposable income. Female Fragrances is the largest category and is also forecast to register the fastest growth during 2014-2019. Health & Beauty Stores is the leading distribution channel in the Fragrances market, followed by Hypermarkets & Supermarkets.

Key Findings

The Fragrances market in the Philippines is forecast to register high growth at a CAGR of 6.9% during 2014-2019 compared to a CAGR of 4.6% 2009-2014

The Female Fragrances is the largest category in terms of value and volume and is forecast to register the fastest growth during 2014-2019

The Mass Fragrances is more popular than Premium Fragrances in all the three categories

In the Philippines Fragrances market, international brands such as Avon, Davidoff, Calvin Klein, etc. have a major share.

Glass is the most used packaging material accounting for 97.1% market share and is forecast to register growth at a CAGR of 5.9% during 2014-2019

Health & Beauty Stores is the leading distribution channel for Fragrance products in 2014 accounting for 38.0% market share followed by Hypermarkets & Supermarkets.

Synopsis

Canadeans Consumer and Market Insights report on the Fragrance sector in The Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Philippines Fragrances market

Historical and projected consumption in the Philippines Fragrances market

Degree of trade up/down-trade in the Philippines Fragrances market

Market volume of Philippines Fragrances by category

Historical and project market value of Philippines Fragrances by category

Winners and losers in the Philippines Fragrances market

Average category level pricing in the Philippines Fragrances market

Segment share of the category and change in market share in the Philippines Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Philippines food market

Leading distribution channels in the Philippines Fragrances market

Leading distribution channels by category in the Philippines Fragrances market

Packaging

Philippines Fragrances market by type of packaging

Philippines Fragrances market by type of packaging closure/outer

Philippines Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Philippines Fragrances market

Private label performance compare to national brands in the Philippines Fragrances market

Leading brands in the Philippines Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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SM Supermarket

The Robinsons Retail Group

Rustan

Watsons

Avon Products Inc.

Coty Inc.

Golden Abc

Benetton Group S.P.A.

Estee Lauder Inc.

LVMH Mot Hennessy

Louis Vuitton S.E.

L'Oreal S.A.

Chanel S.A.

Elizabeth Arden Inc.

The Procter & Gamble Company

Euroitalia S.R.L.

Inter Parfums Inc.

The Philippines, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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