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Consumer and Market Insights: Fragrances Market in Poland

Consumer and Market Insights: Fragrances Market in Poland

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Executive Summary

A large working population with rising disposable incomes, is driving the growth of consumer packaged goods in Poland. The Fragrances market is forecast to register high growth during 2014-2019 which will be led by the Female Fragrances category. Low inflation of personal care products is motivating the consumers to seek out premium Fragrances in Poland.

Key Findings

The Polish Fragrances market is forecast to register higher growth in value terms at a CAGR of 6.7% during 2014-2019 compared to 5.3% during 2009-2014 owing to increased consumer confidence to spend on non-essential products such as Fragrances supported by their rising disposable incomes

Of the three Fragrances categories analyzed, Female Fragrances will remain the largest category and is also forecast to register the fastest growth at a CAGR of 7.0% during 2014-2019

The Polish Fragrances market is dominated by many international players such as Coty, Inc., Avon products, Inc., and The Procter & Gamble Company

The Female Fragrances category is forecast to gain market share in value terms by 0.8% during 2014-2019 in New Zealand

Hypermarkets & Supermarkets was the leading distribution channel for Fragrances and accounted for 52.6% distribution share in 2014


Canadeans Consumer and market Insight report on the Fragrances market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Poland Fragrances market

Historical and projected consumption in the Poland Fragrances market

Degree of trade up/down-trade in the Poland Fragrances market

Market volume of Poland Fragrances by category

Historical and project market value of Poland Fragrances by category

Winners and losers in the Poland Fragrances market

Average category level pricing in the Poland Fragrances market

Segment share of the category and change in market share in the Poland Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Poland food market

Leading distribution channels in the Poland Fragrances market

Leading distribution channels by category in the Poland Fragrances market


Poland Fragrances market by type of packaging

Poland Fragrances market by type of packaging closure/outer

Poland Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Poland Fragrances market

Private label performance compare to national brands in the Poland Fragrances market

Leading brands in the Poland Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Chanel S.A.

LOreal S.A.


Coty Inc

The Procter & Gamble Compnay


Duo Cosmetics

Elizabeth Arden Inc.

Avon Products Inc.

Max Parfume

Malizia S.P.A.



Poland, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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