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Consumer and Market Insights: Fragrances Market in Portugal

Consumer and Market Insights: Fragrances Market in Portugal


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Executive Summary

The Fragrances market in Portugal is forecast to register marginally higher growth during 2014-2019 compared to 2009-2014, as its economy is yet to fully recover from the financial crisis. Female Fragrances is the largest category, whereas Unisex Fragrances is the fastest growing category. Health & Beauty Stores is the leading distribution channel in the Fragrances market, followed by Hypermarkets & Supermarkets.

Key Findings

The Fragrances market in Portugal is forecast to register marginally higher growth at a CAGR of 2.3% during 2014-2019 compared to a CAGR of 2.2% 2009-2014

Female Fragrances is the largest category in volume and value terms in the overall Fragrances market while Unisex Fragrances will register the fastest growth during 2014-2019

The Premium Fragrances segment is more popular than Mass Fragrances in all the three Fragrance categories

Portugal Fragrance market is lead by international brands such as Kate Moss, Chanel, Giorgio Armani, Hugo Boss, Prada, etc. which have a major share

Health & Beauty Stores is the leading distribution channel for Fragrance products in 2014 accounting for 43.9% market share, followed by Hypermarkets & Supermarkets.

Synopsis

Canadeans Consumer and Market Insights report on the Fragrance sector in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Portugal Fragrances market

Historical and projected consumption in the Portugal Fragrances market

Degree of trade up/down-trade in the Portugal Fragrances market

Market volume of Portugal Fragrances by category

Historical and project market value of Portugal Fragrances by category

Winners and losers in the Portugal Fragrances market

Average category level pricing in the Portugal Fragrances market

Segment share of the category and change in market share in the Portugal Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Portugal food market

Leading distribution channels in the Portugal Fragrances market

Leading distribution channels by category in the Portugal Fragrances market

Packaging

Portugal Fragrances market by type of packaging

Portugal Fragrances market by type of packaging closure/outer

Portugal Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Portugal Fragrances market

Private label performance compare to national brands in the Portugal Fragrances market

Leading brands in the Portugal Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Pingo Doce

Continente

Intermarche

Auchan

Chanel S.A.

Coty Inc.

Estee Lauder Inc.

Inter Parfums Inc.

Jeanne Arthes

L'Oreal S.A.

Loewe

LVMH Mot Hennessy

Louis Vuitton S.E.

Myrurgia Sa

PUIG S.L.

The Procter & Gamble Company

Avon Products Inc.

Yves Rocher Group

Oriflame Cosmetics SA.

Beaute Prestige International

Clarins Group

Shiseido Company

Limited

Link Perfumes

Elizabeth Arden Inc.

De Ruy Perfumes Sa

Sarantis Group.

Portugal, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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