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Consumer and Market Insights: Fragrances Market in Saudi Arabia

Consumer and Market Insights: Fragrances Market in Saudi Arabia

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Executive Summary

TThe Saudi Arabian Fragrances market is a high growth market led by the Unisex Fragrances category in terms of both value and volume share. Male Fragrances category is forecast to register the fastest growth during 2014-2019. The market has a consolidated distribution structure, which is dominated by Health & Beauty Stores and Hypermarkets & Supermarkets. The presence of a large young population base in the country provides good opportunity for the Fragrances manufacturers.

Key Findings

The Saudi Arabian Fragrances market is expected to grow at a high CAGR of 7.4% in value terms, driven by high disposable incomes and large proportion of young population

The Unisex Fragrances category has the highest volume share in the overall Fragrances market, while Male Fragrances category is the fastest growing category

Premium Fragrances are gaining market share from Mass Fragrances in Saudi Arabia

The market is highly fragmented and international brands such as Avon and Ralph Lauren compete closely for market share

Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Cosmetics & Toiletries market, on the other hand Health & Beauty Stores is the leading distribution channel across Fragrances categories


The Consumer and market Insight report on the Fragrances market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Saudi Arabia Fragrances market

Historical and projected consumption in the Saudi Arabia Fragrances market

Degree of trade up/down-trade in the Saudi Arabia Fragrances market

Market volume of Saudi Arabia Fragrances by category

Historical and project market value of Saudi Arabia Fragrances by category

Winners and losers in the Saudi Arabia Fragrances market

Average category level pricing in the Saudi Arabia Fragrances market

Segment share of the category and change in market share in the Saudi Arabia Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Saudi Arabia food market

Leading distribution channels in the Saudi Arabia Fragrances market

Leading distribution channels by category in the Saudi Arabia Fragrances market


Saudi Arabia Fragrances market by type of packaging

Saudi Arabia Fragrances market by type of packaging closure/outer

Saudi Arabia Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Saudi Arabia Fragrances market

Private label performance compare to national brands in the Saudi Arabia Fragrances market

Leading brands in the Saudi Arabia Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Avon Products Inc.

Chanel S.A.

Coty Inc.

Inter Parfums Inc.


The Procter & Gamble Company

Amalia Perfumes International FZE

Euroitalia S.R.L.

L'Oreal S.A.

Arabian Oud

Azizia Panda

Nahdi Medical Co.



Tamimi and Carrefour

Saudi Arabia, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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