Consumer and Market Insights: Fragrances Market in South Africa

Consumer and Market Insights: Fragrances Market in South Africa

  • Products Id :- CS2359MF
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  • Pages: 46
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Executive Summary

Rising disposable income of the large working population is driving the consumer spending will create better growth opportunities in the South African Fragrances market. Female Fragrances is the leading value category, while the Male Fragrances category is forecast to register the fastest growth during 2014-2019. Hypermarkets & Supermarkets is the preferred distribution channel for purchasing Fragrances in South Africa.

Key Findings

The South African Fragrances market is forecast to grow at a higher CAGR of 6.9% during 2014-2019 than 5.5% during 2009-2014 owing to rising demand for Male Fragrance products in the country

In the South African Fragrances market Female Fragrances will remain the largest category while Male Fragrances is forecast to be the fastest growing category at a CAGR of 6.9% during 2014-2019

The South African Fragrances market is dominated by international players such as The Procter & Gamble Company, Avon Products, Inc., and Coty, Inc.

Rising inflation of personal care products in South Africa will strengthen the demand for value for money Fragrances among the consumers

Hypermarkets & Supermarkets is the leading distribution channel for Fragrances and accounted for 48.7% distribution share in 2014 and also registered the fastest growth at a CAGR of 6.5% during 2011-2014


The Consumer and market Insight report on the Fragrances market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the South Africa Fragrances market

Historical and projected consumption in the South Africa Fragrances market

Degree of trade up/down-trade in the South Africa Fragrances market

Market volume of South Africa Fragrances by category

Historical and project market value of South Africa Fragrances by category

Winners and losers in the South Africa Fragrances market

Average category level pricing in the South Africa Fragrances market

Segment share of the category and change in market share in the South Africa Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the South Africa food market

Leading distribution channels in the South Africa Fragrances market

Leading distribution channels by category in the South Africa Fragrances market


South Africa Fragrances market by type of packaging

South Africa Fragrances market by type of packaging closure/outer

South Africa Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the South Africa Fragrances market

Private label performance compare to national brands in the South Africa Fragrances market

Leading brands in the South Africa Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

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To know more information on Purchase by Section, please send a mail to sales [@]

The Procter & Gamble Company

Coty Inc.

Avon Products Inc.

Estee Lauder Inc.

Beaute Prestige International


LOreal S.A.

Revlon Inc.

Chanel S.A.


Elizabeth Arden Inc.

Clarins Group


Pick N Pay


Clicks Group Ltd.

South Africa, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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