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Consumer and Market Insights: Fragrances Market in Venezuela

Consumer and Market Insights: Fragrances Market in Venezuela


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Executive Summary

The Fragrances market in Venezuela is forecast to register marginally higher growth in value terms during 2014-2019 compared to 2009-2014. The Female Fragrances category will register the fastest growth in value terms during 2014-2019. The Mass Female Fragrances segment is expected to gain market share in the Female Fragrances category. Department Stores is the leading distribution channel across Fragrances categories. Dispensers are the only used closures in the Venezuelan fragrances market in 2014.

Key Findings

The Fragrances market in Venezuela is a low growth market with more than 2.8% growth expected during 2014-2019

The Female Fragrances category has the highest volume and value share in the overall Fragrances market and will register the fastest growth during 2014-2019

The Premium Fragrances have the major share in all the three Fragrance categories,

The Venezuelan Fragrance market is dominated by international players such as Cyzone, Avon, Esika, Reese, Calvin Klein etc.,

Department Stores is the leading distribution channel accounting for 18.4% of the overall Fragrances distribution in 2014.

Synopsis

Canadeans Consumer and Market Insights report on the Fragrance sector in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Fragrances market

Historical and projected consumption in the Venezuela Fragrances market

Degree of trade up/down-trade in the Venezuela Fragrances market

Market volume of Venezuela Fragrances by category

Historical and project market value of Venezuela Fragrances by category

Winners and losers in the Venezuela Fragrances market

Average category level pricing in the Venezuela Fragrances market

Segment share of the category and change in market share in the Venezuela Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Fragrances market

Leading distribution channels by category in the Venezuela Fragrances market

Packaging

Venezuela Fragrances market by type of packaging

Venezuela Fragrances market by type of packaging closure/outer

Venezuela Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Fragrances market

Private label performance compare to national brands in the Venezuela Fragrances market

Leading brands in the Venezuela Fragrances market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

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To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Cyzone

Esika

Avon

L'Bel

Carolina Herrera

Yanbal

Perfumes Factory

Estee Lauder

Lancme

Mont Blanc

Paco Rabanne

Azzaro

Marc Jacobs

5th Avenue

Calvin Klein

Victorinox

Davidoff

Clinique

Joop!

Diesel

Gucci

Tommy Hilfiger

Jean-Paul Gaultier

Issey Miyake

Central Madeirense

Makro

Excelsior Gama etc.

Venezuela, Fragrances, Female Fragrances, Male Fragrances, Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, Department Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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