Consumer and Market Insights: Haircare in Austria

Consumer and Market Insights: Haircare in Austria


  • Products Id :- CS2622MF
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  • Pages: 59
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Executive Summary

The Austrian Haircare market is forecast to witness higher value growth during 2015-2020, compared to during 2010-2015 supported by, large consumer base of mid-lifers and high disposable income of Austrians. The market is led by the Shampoo category, while the Salon Haircare category is expected to register fastest value growth during 2015-2020. The Hair Colorants category is expected to witness maximum share growth during the same period. Henkel Ag & Co. Kgaa and L'Oreal S.A. are among leading market players in the Austrian Haircare market.

Key Findings

The Haircare market in Austria is forecast to grow at a CAGR of 2.2% during 2015-2020 in value terms

The Salon Haircare category is forecast to register fastest value growth among all categories during 2015-2020

L'Oreal is the leading brand in the Perms & Relaxers and Conditioners categories

Flip/Snap Top is the commonly used closure type in the Austrian Haircare market

Synopsis

Consumer and Market Insights report on the Haircare market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Tub, Aerosol and Bag/Sachet

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Austrian Haircare market

Impact of exchange rate fluctuations on the Austrian Haircare market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Austrian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Austrian Haircare market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category.

Penetration of private label by category in the AustrianHaircare market

Private label growth (in value terms) compared to brands

Packaging

Haircare market by type of packaging material/container (volume in million pack units)

Haircare market by type of packaging closure/outer (volume in million pack units)

Haircare market by type of packaging, forecast (volume in million pack units)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels, overall Haircare market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by value), 2015Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per unit comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

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Beiersdorf AG, DR. KURT WOLFF GMBH & CO. KG, Henkel AG & Co. KGaA, Kao Corporation (US), Li & Fung Limited, The Procter & Gamble Company-Wella Haircare Products Business, Unilever PLC

Austria, Haircare, Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, Styling Agents, Intensive Conditioner, Traditional Conditioner, Bleachers, Highlights/Lowlights, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, Perms, Relaxers, 2-in-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo, Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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