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Consumer and Market Insights: Haircare in Mexico

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Improving economy and a large young working population base will drive the Mexican Haircare market. The market is led by the Shampoo category, which is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the commonly used packaging material. L'Oreal S.A. and Procter & Gamble Company are the leading players in the market.

Key Findings

The Haircare market in Mexico is forecast to grow at a CAGR of 5.1% in value terms during 2015-2020

Purchasing patterns of Mexican consumers remains unchanged in the Haircare market

Drug Stores & Pharmacies is the leading distribution channel in the Hair Loss Treatments category

Caprice and Xtreme are the leading brands in the Shampoo category

Flip/Snap Top is the commonly used closure type in the Mexican Haircare market


Consumer and Market Insights report on the Haircare market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal,Glass; container data for: Bottle, Tube, Aerosol,Tub, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Table Of Content



Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Mexican Haircare market

Impact of exchange rate fluctuations on the Mexican Haircare market

Degree of trade up/down in the Mexican Haircaremarket

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Mexican Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Mexican Haircare market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category.


Haircare market by type of packaging material/container (volume in million pack units)

Haircare market by type of packaging closure/outer (volume in million pack units)

Haircare market by type of packaging, forecast (volume in million pack units)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions



List Of Figure

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 9: Leading distribution channels, overall Haircare market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value), 2015Figure 12: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

List Of Table

Table 1: Market value analysis in MXN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to MXN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per unit comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Mexico, Haircare, Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, Styling Agents, Intensive Conditioner, Traditional Conditioner, Bleachers, Highlights/Lowlights, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, Perms, Relaxers, 2-in-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo, Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


The Procter & Gamble Company, Vogue International., L'Oreal S.A., Unilever Plc, Kao Corporation, Cresso S.A., Grisi Hnos, S.A. De C.V., High Ridge Brands Co., Colgate-Palmolive Company, Natura Cosmeticos S A, Henkel Ag & Co. Kgaa, Ego Pharmaceuticals, Janssen Cilag, Genomma Lab Internacional, Grisi Hnos, S.A. De C.V., Avon Products, Inc., Fuller Cosmetics, Xiomara, Industrias Wet Line, Grisi Hnos, S.A. De C.V., Natura Laboratorios, Super wet