Consumer and Market Insights: Haircare in Spain
January 2017
59
About the Report
About the Report
The Haircare market in Spain is led by the Shampoo category, while the Hair Colorants category is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Procter & Gamble Company and L'Oreal S.A. are the leading market players in the country. Rigid Plastics is the most commonly used packaging material in the Spanish Haircare market.
Key Findings
The Haircare market in Spain is forecast to grow at a CAGR of 1.4% in value terms during 2015-2020
The Shampoo category has the highest volume share in the overall Haircare market
The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
Pantene is the leading brand in the Styling Agents category
Rigid Plastics is the most commonly used packaging material in the Spanish Haircare market
Synopsis
Consumer and Market Insights report on the Haircare market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Products
Products
Spain, Haircare, Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, Styling Agents, Intensive Conditioner, Traditional Conditioner, Bleachers, Highlights/Lowlights, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, Perms, Relaxers, 2-in-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo, Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
Companies
The Procter & Gamble Company, Revlon Inc., Klorane International, L'Oreal S.A., Sarbec Cosmetics Group, Henkel Ag & Co. Kgaa, Cabello, Unilever Plc, High Ridge Brands Co., Keratin Complex, Johnson & Johnson, Eugene Perma Group S.A.S, Laboratorios Phergal, S.A., Herbatint, Llongueras System Pro, Motif, Omega Pharma NV, Kao Corporation, Yves Rocher International, Jp Cosmetics Inc., Laboratorios Belloch, S.A., Giorgi Line, PostQuam, Bella Aurora Labs, Laboratorios Galderma S.A.
Table of Contents
Table of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Spanish Haircare market
Impact of exchange rate fluctuations on the Spanish Haircare market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Spanish Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Spanish Haircare market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category.
Penetration of private label by category in the SpanishHaircare market
Private label growth (in value terms) compared to brands
Packaging
Haircare market by type of packaging material/container (volume in million pack units)
Haircare market by type of packaging closure/outer (volume in million pack units)
Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
Disclaimer
List of Figure
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels, overall Haircare market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by value), 2015Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis-key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020
List of Table
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
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