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Consumer and Market Insights: Make-Up Market in China

Consumer and Market Insights: Make-Up Market in China


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Executive Summary

Face Make-Up was the largest category accounting for almost half of the Chinese Make-Up market in 2015. It's forecast to grow at a high CAGR while being the fastest growth category. The desire to look trendy, smart, and have a clean image has been driving the Chinese market, wherein consumers look at innovative Make-up products. Further, the increasing metro-sexual trend among Chinese men has led to rapid growth of the male Make-Up market.

Key Findings

The Make-Up market in China will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Lip Make-Up category accounted for 43.9% share by value in the Chinese Make-Up market in 2015.

The Face Make-Up category is forecast gain maximum market share during 2015-2020.

On-The-Go and Personalization are the major trends that are driving the Chinese Make-Up market.

Extreme temperature variation in China will drive demand for seasonal Make-Up products among consumers in the Chinese Make-Up market.

Department Stores is the leading distribution channel in the Chinese Make-Up market.

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Glass, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Chinese Make-Up market

Historic and forecast consumption in the Chinese Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Chinese Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Chinese Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the Chinese Make-Up market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in the Chinese Make-Up market

How the trend is influencing consumption in the Chinese Make-Up market

How to target the trend in the Chinese Make-Up market

How the trend will evolve in the Chinese Make-Up market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Chinese Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share analysis by categories, 2015

Table 1: Market value analysis in CYN and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to CYN

Table 4: Average prices (CYN and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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L'Oreal S.A.

Carslan

Mary Kay Inc.

Shiseido Company Limited

Lvmh

Estee Lauder Inc.

Chanel S.A.

Shanghai Feiyang Cosmetics Co Ltd

Jala (Group) Co Ltd

Elizabeth Arden Inc.

The Procter & Gamble Company

Clarins Group

Kose Corporation

Shanghai Xiafei Cosmetics Co. Ltd

Avon Products Inc.

Proya Cosmetics Co Ltd

Danzi Group

Guangdong Marubi Biotechnology Co Ltd

Sisley CFEB SAS

Beiersdorf Ag

Oriflame Cosmetics S.A.

Alticor Inc.

Kao Corporation

Nu Skin Enterprises Inc

Huanya Group Co Ltd

Revlon Inc.

Lianhua Supermarkets

China Resources Vanguard

NGS Group

AS Watsons

Wu Mart Stores

China, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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