The Make-Up market in Japan is forecast to register moderate growth during 2015-2020, which will be primarily driven by ageing population. Face Make-Up is the leading value category, while the Eye Make-Up category is forecast to register fastest growth during 2015-2019. The rising societal pressures to look good at the work place will also drive Male consumers to use Make-Up products.
Of the four categories analyzed, Face Make-Up will be the largest value category, registering a CAGR of 2.1% during 2015-2020
Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
The Make-Up market in Japan accounted for nearly one-fifth of the Cosmetics & Toiletries retail sales in 2014
The use of Rigid Plastics is forecast to grow at a CAGR of 1.8% during 2015-2020
Shiseido Company, Limitedá and Kao Corporation are the leading market players in the country
Personalisation and Novel & Experimental are the two most important trends in the market.
Rising consumer concerns about environment degradation will lead to an increase in preference for brands that address these concerns
Canadean's Consumer and Market Insights report on the Make-Up market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Japanese Make-Up market
Historic and forecast consumption in the Japanese Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Japanese Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Japanese Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Japanese Make-Up market
Leading distribution channels (value terms) by category
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean'sconsumer trend framework and explanation of the Mega-trends
For key trends in the Japanese Make-Up market
How the trend is influencing consumption in the Japanese Make-Up market
How to target the trend in the Japanese Make-Up market
How the trend will evolve in the Japanese Make-Upmarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New products launched in the Japanese Make-Up market
Category value and volume data
Consumer Demographics data
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior-Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
Table 1: Market value analysis in JPY and USD, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: USD to JPY
Table 4: Average prices (JPY and USD) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Single User License:
Corporate User License:
Cezanne Cosmetics Co. Ltd.
Shiseido Company Limited
Estee Lauder Inc.
Nu Skin Enterprises Inc
Sisley CFEB SAS
The Procter & Gamble Company
Orly International Inc.
Japan, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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