Consumer and Market Insights: Make-Up Market in Mexico

Consumer and Market Insights: Make-Up Market in Mexico


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Executive Summary

Improving economy and large young population are driving the growth in the Mexican Make-Up market. The Lip Make-Up category is the largest category in value terms, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020. Image Consciousness is an important trend as Mexican consumers give a lot of prominence to beauty.

Key Findings

Of the four categories analyzed, Lip Make-Up will be the largest value growth category, registering a CAGR of 5.6% during 2015-2020

Early Young Adults accounts for majority of Eye Make-Up and Face Make-Up consumption

Hypermarkets & Supermarkets is the leading distribution channel accounting for one-third of the overall Make-Up distribution in Mexico

The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

Avon Products, Inc and Mary Kay, Inc are the leading market players in the country

Image Consciousness and Fresh, Natural & Pure are the two most important trends in the market.

A large young population base and rising online purchases will drive the growth of Make-Up market in Mexico

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Mexican Make-Up market

Historic and forecast consumption in the Mexican Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Mexican Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Mexican Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Mexican Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)

Brand Share

Brand share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Mega-trends

For key trends in Mexico's Make-Up market

How the trend is influencing consumption in Mexico's Make-Up market

How to target the trend in Mexico's Make-Up market

How the trend will evolve in Mexico's Make-Up market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Mexican Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in MXN and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to MXN

Table 4: Average prices (MXN and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Revlon Inc.

Alticor Inc.

Creative Brands Pty Ltd

Heritage Brands Ltd

Avon Products Inc.

Becca Inc

Markwins International Corporation

Clarins Group

Estee Lauder Inc.

The Procter & Gamble Company

Lvmh

Elizabeth Arden Inc.

Cosnova GmbH

Eylure

Pro-Ma Sysstems (Mexico) Pty Ltd

Incolabs (PTY) LTD

L'Oreal S.A.

Mary Kay Inc.

Nu Skin Enterprises Inc

Tupperware Brands Corp

Coty Inc.

Shiseido Company Limited

Napoleon Perdis

Cutex Brands

Pacific World Corporation

OPI Products Inc.

Mexico, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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