Improving economy and large young population are driving the growth in the Mexican Make-Up market. The Lip Make-Up category is the largest category in value terms, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020. Image Consciousness is an important trend as Mexican consumers give a lot of prominence to beauty.
Of the four categories analyzed, Lip Make-Up will be the largest value growth category, registering a CAGR of 5.6% during 2015-2020
Early Young Adults accounts for majority of Eye Make-Up and Face Make-Up consumption
Hypermarkets & Supermarkets is the leading distribution channel accounting for one-third of the overall Make-Up distribution in Mexico
The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
Avon Products, Inc and Mary Kay, Inc are the leading market players in the country
Image Consciousness and Fresh, Natural & Pure are the two most important trends in the market.
A large young population base and rising online purchases will drive the growth of Make-Up market in Mexico
Canadean's Consumer and Market Insights report on the Make-Up market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Mexican Make-Up market
Historic and forecast consumption in the Mexican Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Mexican Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Mexican Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Mexican Make-Up market
Leading distribution channels (value terms) by category
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean'sconsumer trend framework and explanation of the Mega-trends
For key trends in Mexico's Make-Up market
How the trend is influencing consumption in Mexico's Make-Up market
How to target the trend in Mexico's Make-Up market
How the trend will evolve in Mexico's Make-Up market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New products launched in the Mexican Make-Up market
Category value and volume data
Consumer Demographics data
Explanation of sub-trends
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior-Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
Table 1: Market value analysis in MXN and USD, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: USD to MXN
Table 4: Average prices (MXN and USD) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Single User License:
Corporate User License:
Creative Brands Pty Ltd
Heritage Brands Ltd
Avon Products Inc.
Markwins International Corporation
Estee Lauder Inc.
The Procter & Gamble Company
Elizabeth Arden Inc.
Pro-Ma Sysstems (Mexico) Pty Ltd
Incolabs (PTY) LTD
Mary Kay Inc.
Nu Skin Enterprises Inc
Tupperware Brands Corp
Shiseido Company Limited
Pacific World Corporation
OPI Products Inc.
Mexico, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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