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Consumer and Market Insights: Make-Up Market in New Zealand

Consumer and Market Insights: Make-Up Market in New Zealand

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Executive Summary

The Make-Up market in New Zealand will register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The market is led by the Face Make-Up category in value terms in 2015. The Lip Make-Up category will gain maximum share during 2015-2020.

Key Findings

Of the four categories analyzed, Lip Make-Up will be the fastest growing value category, registering a CAGR of 4.1% during 2015-2020

Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption

The Make-Up market in New Zealand accounted for nearly one-Sixth of the overall Cosmetics & Toiletries sales in 2014

The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

The market in New Zealand is competitive and is led by players such as Revlon, Inc. and L'Oreal S.A.


Canadean's Consumer and Market Insights report on the Make-Up market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for New Zealand's Make-Up market

Historic and forecast consumption in New Zealand's Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in New Zealand's Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in New Zealand's Cosmetics & Toiletries market

Leading distribution channels (value terms) in New Zealand's Make-Up market

Leading distribution channels (value terms) by category


Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)Brand Share

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in Oceania's Make-Up market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in NZD and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to NZD

Table 4: Average prices (NZD and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Alticor Inc.

Creative Brands Pty Ltd

Heritage Brands Ltd

Avon Products Inc.

Cameleon Cosmetics Co.,Ltd

F & G Cosmetics Pty Ltd

Clarins Group

Estee Lauder Inc.

The Procter & Gamble Company

Dr.Hauschka Skin Care Inc.

Elizabeth Arden Inc.

Cosnova GmbH

L'Oreal S.A.

Mary Kay Inc.

Miki Cosmetics

Napoleon Perdis

Nu Skin Enterprises Inc

Tupperware Brands Corp

Revlon Inc.

Coty Inc.

Shiseido Company


Brand Developers Limited

Cutex Brands

OPI Products Inc.

Orly International Inc.

Forever Living Products International LLC

New Zealand, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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