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Consumer and Market Insights: Make-Up Market in the Philippines

Consumer and Market Insights: Make-Up Market in the Philippines

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Executive Summary

Fast growing economy along with the presence of a large young consumer base is driving the consumer packaged goods market in the Philippines. Face Make-Up market is the leading category by value, whereas the Lip Make-Up market is forecast gain market share during 2015-2020. Avon Products, Inc. and Ever Bilena Cosmetics Inc are the market leaders in the Filipino Make-Up market.

Key Findings

The Make-Up market in the Philippines will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Face Make-Up category accounted for 38.7% share by value in the Filipino Make-Up market in 2015.

The Lip Make-Up category is forecast gain maximum market share during 2015-2020.

Health & Beauty Stores is the leading distribution channel in the Philippine Make-Up market.


Canadean's Consumer and Market Insights report on the Make-Up market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Philippine Make-Up market

Historic and forecast consumption in the Philippine Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Philippine Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Philippine Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Philippine Make-Up market

Leading distribution channels (value terms) by category


Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)Brand Share

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in the Filipino Make-Up market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in PHP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to PHP

Table 4: Average prices (PHP and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Avon Products Inc.

Ever Bilena Cosmetics Inc.

L'Oreal S.A.

Mary Kay Inc.

The Procter & Gamble Company

Revlon Inc.


VMV Hypoallergenics

Tupperware Brands Corp

Jemeica Cosmetics Mfg. Corp.

Coty Inc.

JG Summit Holdigs Inc

Shiseido Company Limited

Cosnova GmbH

Shawill Cosmetics

Estee Lauder Inc.

Bel*Air Cosmetics Corp.


James Cooper

Cinema Secrets Inc.

Amorepacific Corporation

Kao Corporation

Chic Centre Corporation

Vibelle Distribution Inc.

China Glaze Inc

The Robinsons Retail Group

Pure Gold

SM Supermarket

Mercury Drug


The Philippines, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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