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Consumer and Market Insights: Make-Up Market in Singapore

Consumer and Market Insights: Make-Up Market in Singapore

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Executive Summary

The Make-Up market in Singapore will register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The Eye Make-Up category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Department Stores is the leading distribution channel in the country.

Key Findings

Of the four categories analyzed, Eye Make-Up will be the fastest growing value category, registering a CAGR of 7.8% during 2015-2020

Older young adults accounts for majority of Eye Make-Up and Face Make-Up consumption

Department Stores is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution

The use of Screw Top is forecast to register the fastest growth among packaging closures during 2015-2020

The Make-Up market in Singapore is competitive and is led by players such as Lvmh and Shiseido Company, Limited


Canadean's Consumer and Market Insights report on the Make-Up market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for Singapore's Make-Up market

Historic and forecast consumption in Singapore's Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in Singapore's Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Singapore's Cosmetics & Toiletries market

Leading distribution channels (value terms) in Singapore's Make-Up market

Leading distribution channels (value terms) by category


Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)Brand Share

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in Asia & Oceania Make-Up market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in SGD and USD, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: SGD to USD

Table 4: Average prices (SGD and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
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Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Alticor Inc.

Estee Lauder Inc.

Cosnova GmbH

Chanel S.A.

Clarins Group


Mac Cosmetics Ltd

Elizabeth Arden Inc.

L'Oreal S.A.

Models Own

Revlon Inc.

Coty Inc.

Shiseido Company


Alliance Cosmetic Group

LG Household & Health Care Ltd

Becca Inc

Julie Hewett

Amorepacific Corporation

The Procter & Gamble Company

Sleek MakeUP.

Kao Corporation

Cutex Brands

Singapore, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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