Single User License
INR 85758
Site License
INR 171516
Corporate User License
INR 257275

Service Tax Additional

select a format
Price

Single User License
USD 1272
Site License
USD 2544
Corporate User License
USD 3816

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"

Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"

We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"


Consumer and Market Insights: Make-Up Market in Sweden

Consumer and Market Insights: Make-Up Market in Sweden


  Request for Sample Report

Executive Summary

The Make-Up market in Sweden exhibits a higher demand for global premium brands, which will drive higher growth in value terms during 2015-2020, compared to volume. Eye Make-Up is the leading category by value and volume and is also forecast to register fastest growth during the forecast period. Increase in number of consumers will seek Make-Up products with organic and natural claims to mitigate any risks associated with harmful ingredients.

Key Findings

The Make-Up market in Sweden will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Eye Make-Up category accounted for 42.0% share by value in the Swedish Make-Up market in 2015.

The Swedish Consumers are opting for premium Make-Up products in the country.

Customization and Efficient & Effective are the major trends that are driving the Swedish Make-Up market.

Increase in ageing population in Sweden will drive demand for Make-Up products with anti-ageing benefits among consumers in the Swedish Make-Up market.

Hypermarkets & Supermarkets is the leading distribution channel in the Swedish Make-Up market.

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Bottle, Tube, Tray, and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Swedish Make-Up market

Historic and forecast consumption in the Swedish Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Swedish Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Swedish Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Swedish Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)Brand Share

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in the Swedish Make-Up market

How the trend is influencing consumption in the Swedish Make-Up market

How to target the trend in the Swedish Make-Up market

How the trend will evolve in the Swedish Make-Up market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in Sweden's Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in SEK and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to SEK

Table 4: Average prices (SEK and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

L'Oreal S.A.

Invima AB

The Procter & Gamble Company

Mary Kay Inc.

Estee Lauder Inc.

Make Up Store AB

Lvmh

Kao Corporation

Lumene Group

Clarins Group

Depend Cosmetic AB

Chanel S.A.

Revlon Inc.

Oriflame Cosmetics S.A.

Elizabeth Arden Inc.

Yves Rocher Inc

Imju Corp

Shiseido Company

Limited

Coty Inc.

Alticor Inc.

Athena Cosmetics Inc.

Johnson & Johnson Gmbh

Smashbox Beauty Cosmetics Inc.

Mavala International

Essie Cosmetices

ICA

Axfood

Coop

Lidl

Bergandahls

Sweden, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


Related Products in vertical
Other reports by publisher
Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com