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Consumer and Market Insights: Make-Up Market in the UAE

Consumer and Market Insights: Make-Up Market in the UAE

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Executive Summary

Large young based population with increased disposable income will drive demand for the Make-Up market in the UAE. Nail Make-Up is the leading category by value, while the Face Make-Up category is forecast to register fastest growth during 2015-2020. This market is led by the international players like Lvmh, Chanel S.A and L'Oreal S.A.

Key Findings

The Make-Up market in the UAE will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

Mascara in the Eye Make-Up category accounted for 78.3% share by value in the UAE Make-Up market in 2015.

Hypermarkets & Supermarkets is the leading distribution channel which occupies 34.0% of share in the UAE Make-Up market.

Flexible Packaging is forecast to register fastest growth among packaging materials at a CAGR of 8.0% during 2015-2020.


Canadean's Consumer and Market Insights report on the Make-Up market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, Rigid Metal and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market


Report Scope

Country Context

Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the UAE Make-Up market

Historic and forecast consumption in the UAE Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the UAE Cosmetics & Toiletries market

Leading distribution channels (value terms) in the UAE Make-Up market

Leading distribution channels (value terms) by category


Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the UAE Make-Up market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in the UAE Make-Up market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share analysis by categories, 2015

Table 1: Market value analysis in AED and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to AED

Table 4: Average prices (AED and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Majid al Futtaim Hypermarkets LLC

Emke Lulu Group

Al Madina

Abu Dhabi Co-operative Society

Health First Pharmacy


Chanel S.A

Estee Lauder Inc

Estee Lauder Inc

The Procter & Gamble Company

Coty Inc

Avon Products Inc

Revlon Inc.

Coastal Scents

Clarins Group

Cosnova GmbH

Nyx Cosmetics

Maxcare International TRD CO L.L.C

JA Cosmetics Corp


Go Cosmetics

JA Cosmetics Corp

Beiersdorf Ag

Maxcare International TRD CO L.L.C

The UAE, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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