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Consumer and Market Insights: Skincare in Belgium

Consumer and Market Insights: Skincare in Belgium


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Executive Summary

Improving economic conditions in Belgium supported by low inflation rates will create new growth opportunities in the consumer packaged goods market. The Skincare market in Belgium will register higher growth in value terms during 2015-2020 compared to 2010-2015. Facial Care is the largest category and will register fastest growth in both value and volume terms during 2015-2020.

Key Findings

Among all five categories analyzed, the Facial Care is the leading value category with 58.4% share by value in Belgium's Skincare market.

Buying behaviour of the Belgian consumers is inclined toward value for money products in the Skincare market.

Beiersdorf AG and L'Oreal Group are the market leaders in Belgium's Skincare market.

Hypermarkets & Supermarkets is the leading distribution channel in Belgium's Skincare market.

Synopsis

Canadean's Consumer and Market Insights report on the Skincare market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Tube, Bottle, Tub, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Belgium's Skincare market

Historic and forecast consumption in Belgium's Skincare market

Degree of trade up/down in Belgium's Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Belgium's Cosmetics & Toiletries market

Leading distribution channels (value terms) in Belgium's Skincare market

Leading distribution channels (value terms) by category

Packaging

Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in Belgium's Skincare market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private Label penetration by categories, 2015

Figure 11: Private Label and brand share growth, 2012-2015

Figure 12: Brand share by categories, 2015

Table 1: Market value analysis in EURand USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to EUR

Table 4: Average prices (EUR and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Beiersdorf AG

L'Oreal Group

Colgate-Palmolive GmbH

Unilever PLC

Henkel AG & Co. KGaA

Coty Inc.

Estee Lauder Inc.

Mexx

Yves Rocher International

Louis Widmer

Lutsine

Molton Brown Limited

Ales Groupe

Johnson & Johnson GmbH

Clarins Group

Weleda AG

Sara Lee Corporation

Reckitt Benckiser Group plc.

Stap'rs

Klorane

Procter & Gamble

LVMH Moet Hennessy-Louis Vuitton

Sisley

Pierre Fabre Dermo-Cosmetique

TROLL COSMETICS GmbH

Shiseido Company Limited

SVR Laboratories

Natura Siberica Ltd.

Bajaj Corp Ltd.

Onagrine

Ahava USA

Inc

Demak'up Cotton Science

La Mer Technology Inc.

Chanel S.A.

A.Vogel

Clarins S.A.

Johnson & Johnson

Hema

Delhaize

Carrefour

Aldi

Kruidvat

Belgium, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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