Consumer and Market Insights: Skincare in Colombia

Consumer and Market Insights: Skincare in Colombia

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Executive Summary

The Skincare market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Facial Care category, which has the highest volume share, is also the leading value category as on 2015. Flip/Snap Top is the most commonly used closure type. Hypermarkets & Supermarkets is the leading distribution channel in Colombia's Skincare market.

Key Findings

The Skincare market in Colombia registered a CAGR of 5.4% during 2010-2015.

Facial Care is the leading value category, accounting for 49.9% of the Skincare market in 2015.

Rigid Plastics are the most commonly used Packaging Materials in the Skincare market.

Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Skincare market.

Avon and Lubriderm are the leading brands of Body Care products in Colombia.


Canadean's Consumer and Market Insights report on the Skincare market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Colombian Skincare market

Historic and forecast consumption in the Colombian Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape

Leading retailers in the Colombian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Colombian Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Brand share by categories, 2015

Table 1: Market value analysis in COP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to COP

Table 4: Average prices (COP and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Johnson & Johnson GmbH




Beiersdorf AG

Grupo ImasD S.A.S

Unilever PLC

Genomma Lab Internacional

Pierre Fabre



Clarins Group

Procter & Gamble

Colombia, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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