|
||||||
Executive Summary Strong economic growth and a large base of young population with rising disposable income will create new growth opportunities in the consumer packaged goods market in Hungary. The market is led by Facial Care category which will also register fastest growth during 2015-2020. Nivea is the leading brand in the Skincare market. Key Findings Hungarian Skin Care market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. Buying behaviour of the Hungarian Consumers is inclined toward value for money products in the Skincare market. Rigid Plastics is the most commonly used packaging material which accounts for 45.2% of market share in the Skincare market in Hungary. Hypermarkets & Supermarkets is the leading distribution channel which occupies more than half of the share in the Hungarian Skincare market. Synopsis Canadean's Consumer and Market Insights report on the Skincare market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, Paper & Board and others; container data for: Bottle, Tube, Jar, Tub and others Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning Read More Contact Us:
Introduction •Report Scope Country Context •Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index Market Overview and Consumer Demographics •Value and volume analysis for Hungarian Skincare market •Historic and forecast consumption in Hungarian Skincare market •Degree of trade up/down in Hungarian Skincare market •Volume analysis by category •Historic and forecast value analysis by category •Winners and losers by category with change in market share •Average category level pricing •Segment share in a category (value terms) and change in market share Retail Landscape and Key Distribution Channels •Leading retailers in Hungarian Cosmetics & Toiletries market •Leading distribution channels (value terms) in the Hungarian Skincare market •Leading distribution channels (value terms) by category Packaging •Skincare market by type of packaging material/container (in volume terms) •Skincare market by type of packaging closure/outer (in volume terms) •Skincare market by type of packaging, forecast (in volume terms) Brand and Private Label Share •Penetration of private label by category in Hungarian Skincare market •Private Label growth (in value terms) compared to brands •Market share of leading brands (in value terms) by category Appendix •Country context •Category value and volume data •Sector Overview •Segment data •Packaging data •Category definitions •Channel definitions •Methodology •About Canadean Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Consumers purchase behavior-Trading up/down, 2015 Figure 3: Market volume share analysis by category, 2015 Figure 4: Growth analysis by category, 2010-2020 Figure 5: Change in market share by category, 2015-2020 Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014 Figure 7: Leading distribution channels by category, 2015 Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015 Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 10: Private Label penetration by categories, 2015 Figure 11: Private Label and brand share growth, 2012-2015 Figure 12: Brand share by categories, 2015' Table 1: Market value analysis in HUF and USD, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: USD to HUF Table 4: Average prices (HUF and USD) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015 Single User License: Site License: Corporate User License: Coop Spar Tesco Penny Market Lidl Beiersdorf AG L'Oreal Group Unilever PLC Avon Products Inc HELIA-D COSMETICS Johnson & Johnson GmbH Oriflame Cosmetics Global SA Yves Rocher International Estee Lauder Inc Clarins Group L'Occitane Shiseido Company Limited Laboratoire Bioderma Hungary Ltd Henkel AG Kamill Cosmetics Soliteint Cosmetic Ltd Caola Dr. August Wolff GmbH & Co. KG Freeman Mirato S.p.A REHA Enterprises Ltd RoC Mexx Chanel S.A LVMH Moet Hennessy-Louis Vuitton Reckitt Benckiser Group plc GlaxoSmithKline plc Jordan AS Eveline Cosmetics S.A Babe Farmec SA Procter & Gamble Clinx GmbH Beauty Cosmetics Ltd Johnson & Johnson Consumer Inc Lancome Coty Inc. Hungary, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share |
select a license |
||
NEWSLETTER BY CATEGORY
|
||
Testimonials
|
||
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center" |