Consumer and Market Insights: Skincare in Hungary

Products Id :- CS2588MF
|
Pages: 56
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March 2016
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Region: Europe
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Executive Summary

Strong economic growth and a large base of young population with rising disposable income will create new growth opportunities in the consumer packaged goods market in Hungary. The market is led by Facial Care category which will also register fastest growth during 2015-2020. Nivea is the leading brand in the Skincare market.

Key Findings

Hungarian Skin Care market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020.

Buying behaviour of the Hungarian Consumers is inclined toward value for money products in the Skincare market.

Rigid Plastics is the most commonly used packaging material which accounts for 45.2% of market share in the Skincare market in Hungary.

Hypermarkets & Supermarkets is the leading distribution channel which occupies more than half of the share in the Hungarian Skincare market.

Synopsis

Canadean's Consumer and Market Insights report on the Skincare market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, Paper & Board and others; container data for: Bottle, Tube, Jar, Tub and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

�Report Scope

Country Context

�Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

�Value and volume analysis for Hungarian Skincare market

�Historic and forecast consumption in Hungarian Skincare market

�Degree of trade up/down in Hungarian Skincare market

�Volume analysis by category

�Historic and forecast value analysis by category

�Winners and losers by category with change in market share

�Average category level pricing

�Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

�Leading retailers in Hungarian Cosmetics & Toiletries market

�Leading distribution channels (value terms) in the Hungarian Skincare market

�Leading distribution channels (value terms) by category

Packaging

�Skincare market by type of packaging material/container (in volume terms)

�Skincare market by type of packaging closure/outer (in volume terms)

�Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

�Penetration of private label by category in Hungarian Skincare market

�Private Label growth (in value terms) compared to brands

�Market share of leading brands (in value terms) by category

Appendix

�Country context

�Category value and volume data

�Sector Overview

�Segment data

�Packaging data

�Category definitions

�Channel definitions

�Methodology

�About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private Label penetration by categories, 2015

Figure 11: Private Label and brand share growth, 2012-2015

Figure 12: Brand share by categories, 2015'

Table 1: Market value analysis in HUF and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to HUF

Table 4: Average prices (HUF and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
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Coop

Spar

Tesco

Penny Market

Lidl

Beiersdorf AG

L'Oreal Group

Unilever PLC

Avon Products Inc

HELIA-D COSMETICS

Johnson & Johnson GmbH

Oriflame Cosmetics Global SA

Yves Rocher International

Estee Lauder Inc

Clarins Group

L'Occitane

Shiseido Company

Limited

Laboratoire Bioderma Hungary Ltd

Henkel AG

Kamill Cosmetics

Soliteint Cosmetic Ltd

Caola

Dr. August Wolff GmbH & Co. KG

Freeman Mirato S.p.A

REHA Enterprises Ltd

RoC Mexx Chanel S.A

LVMH Moet Hennessy-Louis Vuitton

Reckitt Benckiser Group plc

GlaxoSmithKline plc

Jordan AS

Eveline Cosmetics S.A

Babe Farmec SA

Procter & Gamble

Clinx GmbH

Beauty Cosmetics Ltd

Johnson & Johnson Consumer Inc

Lancome

Coty Inc.

Hungary, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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Consumer and Market Insights: Skincare in Hungary

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