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Consumer and Market Insights: Skincare in Italy

Consumer and Market Insights: Skincare in Italy

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Executive Summary

The Italy's Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share as well as projected to witness fastest growth during 2015-2020. Products derived from natural and organic ingredients have become a popular trend in the Italian Skincare market as female shoppers consider that a beauty product "marketed as chemical-free or natural" is more trustworthy. Coming years will see the trend of Halal certified Skincare products, which is more pronounced in Asian countries, slowly moving to Italy.

Key Findings

Among all five Skincare categories analyzed, the Facial Care is the leading value category with 70.6% share by value in the Italian Skincare market.

Purchasing behavior of the Italian Consumers remains unchanged in the Skincare market due to low inflation.

Beiersdorf AG and L'Oreal Group are the market leaders in the Skincare market.

Health & Beauty Stores is the leading distribution channel of Skincare products in Italy.

Fresh, Natural & Pure and Simplicity are the leading consumer trends driving the Italian Skincare market.

Demand of private label Skincare products will gain momentum in the future.


Canadean's Consumer and Market Insights report on the Skincare market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Consumer level trends: Top four consumer trends which influence Skincare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Italian Skincare market

Historic and forecast consumption in the Italian Skincare market

Degree of trade up/down in the Italian Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Italian Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the Italian Skincare market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Sub-trends

For key trends in the Italian Skincare market

How the trend is influencing consumption in the Italian Skincare market

How to target the trend in the Italian Skincare market

How the trend will evolve in the Italian Skincare market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Italy's Skincare market


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share analysis by categories, 2015

Table 1: Market value analysis in EUR and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to EUR

Table 4: Average prices (EUR and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Beiersdorf AG

L'Oreal Group

Unilever PLC

Johnson & Johnson GmbH

Coty Inc.

Estee Lauder Inc.

Yves Rocher International

Clarins Group

Procter & Gamble


LVMH Moet Hennessy-Louis Vuitton

Revlon Inc.


Selectiva S.p.A.


Collistar S.p.A.

Reckitt Benckiser Group plc.

BIOTEC ITALIA s.r.l.p.iva

GlaxoSmithKline plc

Planter's Cosmetica Naturale

Shiseido Company Limited

Collistar S.p.A.

Mirato S.p.A.

Chanel S.A.

Italy, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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