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Consumer and Market Insights: Skincare in New Zealand

Consumer and Market Insights: Skincare in New Zealand

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Executive Summary

Strong economy and low inflation rate is driving the consumer packaged goods market in New Zealand. The market is led by the Facial Care category while the Hand Care category is forecast to register fastest growth during 2015-2020. Unilever PLC is the leading player in the Skincare market.

Key Findings

Among all five Skincare categories analyzed, the Facial Care is the leading value category with 75.1% share by value in New Zealand's Skincare market.

New Zealand's Skincare market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

The Body Care category is expected to gain maximum value share during 2015-2020.

The Skincare market is led by international players such as Unilever PLC and L'Oreal Group.

Hypermarkets & Supermarkets is the leading distribution channel in New Zealand's Skincare market.


Canadean's Consumer and Market Insights report on the Skincare market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for New Zealand's Skincare market

Historic and forecast consumption in New Zealand's Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in New Zealand's Cosmetics & Toiletries market

Leading distribution channels (value terms) in New Zealand's Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private Label by category in New Zealand's Skincare market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private Label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in NZD and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to NZD

Table 4: Average prices (NZD and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Unilever PLC

Beiersdorf AG


L'Oreal Group

Johnson & Johnson GmbH

Galderma Laboratories


Johnson & Johnson GmbH

E.T. Browne Drug Co. Inc.

Clarins Group

Estee Lauder Inc.

Avon Products Inc.

Shiseido Company Limited

Mary Kay Cosmetics Pty. Ltd.

Nu Skin Enterprises

Amway Corporation

LVMH Moet Hennessy-Louis Vuitton

Calvin Klein

Reckitt Benckiser Group plc.

Marzena BodyCare Inc.

Kao corporation

Procter & Gamble

New Zealand, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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