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Consumer and Market Insights: Skincare in the Philippines

Consumer and Market Insights: Skincare in the Philippines

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Executive Summary

The Philippines' Skincare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share and is also projected to witness fastest growth during 2015-2020. Improving employment levels is leading to increased demand for long-lasting and fast-acting Skincare products. Demand for male-specific Skincare products will rise in future as an increasing number of Filipino men are focusing on their appearance.

Key Findings

Among all five categories analyzed, the Facial Care is the leading value category with 88.2% share by value in the Filipino Skincare market.

Buying behaviour of the Filipino consumers is inclined toward value for money products in the Skincare market.

Unilever PLC is the market leader in the Filipino Skincare market.

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Skincare market.

Image Consciousness and Time Scarcity are the major trends that are driving the Filipino Skincare market.

Increasing appearance consciousness among Men in the Philippines will drive demand for men-specific Skincare products in the Filipino Skincare market.


Canadean's Consumer and Market Insights report on the Skincare market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Tub, and others

Consumer level trends: Top four consumer trends which influence Skincare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Philippines Skincare market

Historic and forecast consumption in the Philippines Skincare market

Degree of trade up/down in the Philippines Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Philippines Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Philippines Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in the Filipino Skincare market

How the trend is influencing consumption in the Filipino Skincare market

How to target the trend in the Filipino Skincare market

How the trend will evolve in the Filipino Skincare market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Filipino Skincare market


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in PHP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to PHP

Table 4: Average prices (PHP and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
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Corporate User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Unilever PLC

Beiersdorf AG

Nu Skin Enterprises

Avon Products Inc.

Mary Kay Cosmetics Pty. Ltd.

Estee Lauder Inc.

Elizabeth Arden Inc

L'Oreal Group

Splash Corporation

Shiseido Company


Kao corporation

Kanebo Cosmetics Inc.

Clarins Group

The Face Shop

Johnson & Johnson GmbH

Cosmetique Asia Corporation

Reckitt Benckiser Group plc.

PPS Development Corp.

Procter & Gamble

United Laboratories Inc.

Intelligent Skin Care Inc

Amway Corporation

Ever Bilena Cosmetics Inc.


E.T. Browne Drug Co. Inc.


The Robinsons Retail Group

Pure Gold

SM Supermarket

Mercury Drug


The Philippines, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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