Consumer and Market Insights: Skincare in Russia

Consumer and Market Insights: Skincare in Russia


  • Products Id :- CS2605MF
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  • Pages: 78
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Executive Summary

The Russia's Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share in 2015 while the Body Care and Hand Care categories are projected to witness fastest growth during 2015-2020. Lower purchasing power of Russian consumers has led to the growth of local brands, which are trying to capture the market through price advantage as well as increased focus on the use of natural ingredients.

Key Findings

Of the five categories analyzed, Body Care and Hand Care will be the fastest growing value categories, registering a CAGR of 5.8% during 2015-2020

The Skincare market in Russia accounted for nearly two-fifth of the Cosmetics & Toiletries sales during 2011-2014

Russia's consumers prefer to purchase better value for money products in the Skincare market

The market in the country is highly competitive and is led by players such as Unilever PLC and Reckitt Benckiser Group plc

Value and Gender Specificity are the major trends driving demand for Skincare products in Russia

Synopsis

Canadean's Consumer and Market Insights report on the Skincare market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Consumer level trends: Top four consumer trends which influence Skincare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Russian Skincare market

Historic and forecast consumption in the Russian Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Russian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Russian Skincare market

Leading distribution channels (value terms) by category

Packaging

Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in the Russian Skincare market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Mega-trends

For key trends in the Russian Skincare market

How the trend is influencing consumption in the Russian Skincare market

How to target the trend in the Russian Skincare market

How the trend will evolve in the Russian Skincare market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Russian Skincare market

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private Label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in RUB and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to RUB

Table 4: Average prices (RUB and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Unilever PLC

LLC Concern Kalina

Avon Products Inc.

Oriflame Cosmetics Global SA

Beiersdorf AG

Mary Kay Cosmetics Pty. Ltd.

L'Oreal Group

Henkel AG & Co. KGaA

Yves Rocher International

Pulanna

Estee Lauder Inc.

Amway Corporation

Modum

RoC

L'Occitane

Guerlain SA

Freedom

Rosa

LVMH Mot Hennessy-Louis Vuitton

Neoteric Cosmetics Inc.

??? Svoboda

DINA LLC

PBIGROUP INC.

Floresan

L.C.A. Laboratori di Chimica Applicata Srl

TZMO S.A.

Johnson & Johnson GmbH

Natura Siberica Ltd.

Krasnaya Liniya Ltd.

Bios Line S.p.A

JOIK O

Boutique D'Elite

Yes To Ltd

Weleda AG

The Green Mama

Reckitt Benckiser Group plc.

Byly Laboratories

Coty Inc.

Cristaline

American International Industries

Silium Cosmetici

Eveline Cosmetics S.A.

Lumene Group

Clarins GroupProcter & Gamble

Planter's Cosmetica Naturale

Collistar S.p.A.

Nevskaya Cosmetics

Sephora USA Inc.

Organic Shop

Sisley

Nu Skin Enterprises

Bourjois

Kanebo Cosmetics Russia LLC

Karina cosmetic

Evinal

Galderma

Ballet

Shiseido Company Limited

Freeman Beauty Labs

Parfums Givenchy

LR Health & Beauty Systems

Saraya Co.LTD

Puig

Kamill Cosmetics

Mavala International

Pierre Fabre Dermo-Cosmetique

DN dead sea products

Sarbec

Cosmetics group

Zodiak

Kinetics Cosemetics.

Is Skincare Line corporation

Altayskyi Buket

Zelenaya Dubrava

Ahava USA Inc

Dr.irena eris

Chanel S.A.

Floralis

Ales Groupe

Russia, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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