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Consumer and Market Insights: Skincare in Sweden

Consumer and Market Insights: Skincare in Sweden


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Executive Summary

The Skincare market in Sweden will register higher growth in value terms during 2015-2020 compared to 2010-2015. Facial Care is the leading value category as on 2015, and is also forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading channel for the distribution of Skincare products.

Key Findings

The Skincare market in Sweden will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Facial Care category will register fastest growth during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel across all Skincare categories in Sweden

Screw Top is the most commonly used closure type in the Sweden's Skincare market

Synopsis

Canadean's Consumer and Market Insights report on the Skincare market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Sweden's Skincare market

Historic and forecast consumption in Sweden's Skincare market

Degree of trade up/down in Sweden's Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Sweden's Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Sweden's Skincare market

Leading distribution channels (value terms) by category

Packaging

Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in SEK and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to SEK

Table 4: Average prices (SEK and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Beiersdorf AGJohnson & Johnson GmbH

Cederroth AB

LVMH Moet Hennessy-Louis Vuitton

Unilever PLC

Phenome

BABOR Cosmetics America Corp

L'Oreal Group

Clarins Group

Star Nail International

ELIZABETH ARDEN Inc.

Emma Jane

Barnngen

PAPOUTSANIS S.A.

Margot Elena

Omega Pharma Nordic AB

ORIGINS NATURAL RESOURCES INC

Coty Inc.

Suki Inc.

Johnson & Johnson

Weleda AG

Viroderm AB

Ole Henriksen

Reckitt Benckiser Group plc.

Shiseido Company Limited

Estee Lauder Inc.

Kanebo Cosmetics Inc.

Lumene Group

Murad

LLC.

Jabu'She

Estelle & Thild

Procter & Gamble

Mary Kay Cosmetics Pty. Ltd.

Amirose London Ltd

Laino

Alliance Boots GmbH

Herbalife International of America Inc.

Private Label-Kicks

Lornamead

Inc

IsaDora

Oriflame Cosmetics Global SA

Sweden, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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