Consumer and Market Insights: Suncare in Argentina

Consumer and Market Insights: Suncare in Argentina


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Executive Summary

The Suncare market in Argentina is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Hypermarkets & Supermarkets is the leading distribution channel in the Argentine Suncare market. Suncare consumption among the Argentine's is mainly influenced by the Value and Personalization trends in the market.

Key Findings

Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 14.7% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in Argentina

Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

Energizer Holdings, Inc. and Laboratories Andromaco are the leading market players in the country

High inflation rate is driving Argentine consumers to purchase value for money Suncare products

Booming ecommerce will drive demand for Suncare products in the country

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Argentine Suncare market

Historic and forecast consumption in the Argentine Suncare market

Degree of trade up/down in the Argentine Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Argentine Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Argentine Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Brand share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Sub-trends

For key trends in the Argentine Suncare market

How the trend is influencing consumption in the Argentine Suncare market

How to target the trend in the Argentine Suncare market

How the trend will evolve in the Argentine Suncaremarket

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Argentine Suncare market

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in ARS and USD, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: USD to ARS

Table 4: Average prices (ARS and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Energizer Holdings Inc.

Beiersdorf AG

Laboratories Andromaco

Australian Gold

Laboratorios FerriniLaboratorios Bago

Euroderm Laboratories

GALDERMA ARGENTINA S.A

L'Oreal Group

Rayito de sol

Coty Inc.

GlaxoSmithKline plc

Solage

Pierre Fabre Dermo-Cosmetique

Selecta

Godrej

Argentina, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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