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Consumer and Market Insights: Suncare in Australia

Consumer and Market Insights: Suncare in Australia


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Executive Summary

The Suncare market in Australia is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015. Busy lifestyles are driving the demand for easy to use Suncare products in the country. The Sun Protection category has the highest volume share as on 2015. The After-Sun category will be the fastest growing category, by value, during 2015-2020. Soaring m-commerce will drive the Suncare market in Australia.

Key Findings

Among the analyzed three Suncare categories, the Sun Protection is the leading value category with 74.3% share by value in the Australian Suncare market.

The Self-Tan category will gain the maximum market share in the Australian Suncare market during 2015-2020.

Energizer Holdings, Inc. and Arrow Pharmaceuticals are the market leaders in the Australian Suncare market.

Personalization and On-The-Go are the major trends that are driving the Australian Suncare market.

Time scarcity among consumers in Australia will drive demand for fast-acting and enduring Suncare products in the country.

Hypermarkets & Supermarkets is the leading distribution channel in the Australian Suncare market.

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Australian Suncare market

Historic and forecast consumption in the Australian Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Australian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Australian Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in the Australian Suncare market

Private label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in the Australian Suncare market

How the trend is influencing consumption in the Australian Suncare market

How to target the trend in the Australian Suncare market

How the trend will evolve in the Australian Suncaremarket

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Australian Suncare market

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private label penetration by categories, 2015

Figure 10: Private label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in AUD and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to AUD

Table 4: Average prices (AUD and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Energizer Holdings Inc.

Ego Pharmaceuticals

Arrow Pharmaceuticals

Beiersdorf AG

Bayer AG

Shiseido Company Limited

Clarins Group

Estee Lauder Inc.

Nutrimetics Australia Pty Limited

Mary Kay Cosmetics Pty. Ltd.

Merck & Co. Inc.

L'Oreal Group

Avon Products Inc.

Hallas Trading Co Pty Ltd

Pierre Fabre Dermo-Cosmetique

iNova Pharmaceuticals Pty Limited

Cancer Council Australia

Valeant Pharmaceuticals International Inc.

UV Natural International Pty Ltd

Ross Cosmetics Pty Ltd

Johnson & Johnson GmbH

Key Pharmaceuticals

Nu Skin Enterprises

IGA

Sigma Pharmaceuticals

Woolworths

Coles

Aldi

Australia, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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