Consumer and Market Insights: Suncare in Chile

Consumer and Market Insights: Suncare in Chile


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Executive Summary

The Chilean Suncare market is a high growth market, led by Sun Protection category in both value and volume terms during 2015-2020. Drug Stores & Pharmacies is the leading distribution channel for Suncare products.

Key Findings

Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 8.4% during 2015-2020

Drug Stores & Pharmacies is the leading distribution channel accounting for nearly two-fifth of the overall Suncare distribution in Chile

The use of Rigid Metal is forecast to register fastest growth among packaging material during 2015-2020

L'Oreal Group and Beiersdorf AG are the market leaders in the Chilean Suncare market

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Chilean Suncare market

Historic and forecast consumption in the Chilean Suncare market

Degree of trade down in the Chilean Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Chilean Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Chilean Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in CLP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to CLP

Table 4: Average prices (CLP and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Avon Products Inc.

Beiersdorf AG

L'Oreal Group

Energizer Holdings Inc.

Laboratorio Durandin

ZIAJA Ltd.

Wal-Mart Stores Inc.

GALDERMA ARGENTINA S.A

Isdin

LABORATORY NUXE

Australian Gold

Rayito de sol

Laboratorio Maver

Johnson & Johnson GmbH

Laubach

Orlane

Familand

Chile, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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